1. MICROSOFT GO-TO-MARKET SERVICES SUCCESS STORY
AppZero Migration Gets Raised Profile from Microsoft
AppZero
AppZero automates the onboarding and deployment of server applications to private, public, and hybrid clouds, and can up-level WS2003 apps onto WS2012 and Azure. AppZero is the fastest, most flexible way to move workloads across clouds and data center servers. To learn more, visit
“The Microsoft Go-To-Market Services team at Microsoft not only spread the word about our Azure certification, but also continued to support us after the news was out.” – Greg O’Connor, CEO, AppZero
AppZero helps migrate server applications to the cloud in a fraction of the time required by other approaches, with no change to the application. When AppZero wanted to promote the availability of its Azure-based solution, it enlisted the help of the Microsoft Go-To-Market Services team.
AppZero worked with Microsoft to get its application Azure Certified, landing a spot in the Azure Marketplace, and Microsoft supported AppZero on a press release announcing the news. The Microsoft Go-To-Market Services team wrote on its Channel 9 blog about the certification, and hosted a guest post by AppZero.
The Microsoft Go-To-Market Services team promoted AppZero as App of the Day on Twitter, reaching more than 300,000 followers, and facilitated two social media campaigns that led to almost one million impressions and thousands of clicks and page views for AppZero.
Want to learn about more partnerships with Microsoft? Read the Microsoft Azure Partner blog.
Microsoft Go-To-Market
Microsoft Go-To-Market Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at