1. MIT Innovation AG Spotlights Picturex for Business
MIT Innovation AG is a Swiss software company specializing in customer-tailored .NET and web solutions and native multi-platform applications using Xamarin. MIT Innovation developed Picturex to highlight its profound knowledge and expertise in building cloud applications. To learn more about Picturex by MIT Innovation AG, visit
“Including the effect from the tweet we saw a 100% increase in visits to our website overall and a 300% increase on the business landing page.” – André Meyer, Co-Founder, Picturex
With Picturex, MIT Innovation AG offers customers private and secure photo sharing for many use cases while delivering great support and a clean, elegant design. Wanting to get the word out about Picturex and attract customers, MIT Innovation AG turned to Microsoft and the Go-To-Market Services team.
MIT Innovation reached an audience of almost 450,000 with a post about Picturex, which was retweeted dozens of times. In the wake of the tweet, visits to the Picturex landing page increased by 300 percent and visits to the MIT Innovation AG web site rose by 100 percent.
MIT Innovation AG successfully amplified exposure about Picturex by highlighting its benefits in a mini-case study and datasheet (promoted on the Microsoft Partner Apps Blog) and via a press release, which was promoted on Twitter handle. All of these efforts were facilitated by the Go-To-Market Services team.
Microsoft Go-To-Market Services gives app builders exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at:
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