1. MICROSOFT GO-TO-MARKET SERVICES SUCCESS STORY
Microsoft Helps Centium Software Turn Heads
Centium Software
Centium Software develops EventsAIR, the innovative software system for the meetings/events industry, the accommodation industry, landmark events including several worldwide sporting events, and the United Nations Summit. For more information, please visit EventsAIR.com.
“Our App of the Day message was tweeted out to 250,000 people. For the event management industry, highlighting our partnership with Microsoft spans above the crowd. And, it adds credibility for our product." – Caren Connor, Vice President of Global Marketing, Centium Software
The Centium Software team has provided solutions for the meetings/events/accommodations industry for more than 25 years. With the help of the Microsoft Go-To-Market Services team, Centium Software introduced EventsAIR with Microsoft Azure integration, an end-to-end event management software platform that easily scales in the cloud to manage any size event.
Microsoft supported Centium Software with a customer-story video, plus an App of the Day tweet about EventsAIR from account that exposed the solution to more than 250,000 followers. Centium Software then leveraged that tweet, timed to match the opening of the 2014 EIBTM trade show, with a banner at the event. It resulted in increased attention and retweets from influential people in the industry.
The Microsoft Go-To-Market Services team also helped Centium Software to prepare a mini-case study and datasheet to show off its solution on Microsoft Azure.
Microsoft Go-To-Market
Microsoft Go-To-Market Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at
Want to learn about more partnerships with Microsoft? Read the Microsoft Azure Partner blog.