1. Mosspaper Sets Blueprint for Go-To-Market Success
Mosspaper gives small businesses the freedom to create, track, and manage important documents anywhere. With simple quote-to-cash tools for electronic signatures, acceptance of payments, and insightful analytics, the entire sales process can be taken care of in one place. To learn more about Mosspaper, visit
“The Microsoft Go-To-Market Services team helped facilitate over 3.7 million impressions and comprehensive telesales campaigns that led to a 600 percent increase in website traffic and a 50 percent increase in signups.” – Cliff Fong, CEO & co-founder of Mosspaper
With Mosspaper for Outlook in Office 365, users can create, send, track, and save quotes and contracts from their inbox. This add-in improves a small business’s sales process and productivity by creating a more convenient, intuitive workflow. Looking to attract customers to its solution, Mosspaper turned to Microsoft and the Go-To-Market Services team.
Mosspaper undertook a comprehensive telesales campaign that provided market research and new prospects, resulting in a 10 percent increase of prospects and leads. Through digital marketing campaigns, it saw increased brand awareness with 3.7 million impressions, a 600 percent increase in web traffic, and 50 percent increase of customers signups within a month.
Mosspaper’s post reached more than 600,000. It amplified exposure with a mini-case study and datasheet (promoted on the Microsoft Partner Apps Blog All of these efforts were facilitated by the Go-To-Market Services team.
Microsoft Go-To-Market Services gives app builders exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at:
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