1. MICROSOFT GO-TO-MARKET SERVICES SUCCESS STORY
Microsoft Helps Lieberman Software Build Its Brand
Lieberman Software
Lieberman Software Corporation provides award-winning privilege management products to more than 1,200 enterprises worldwide, including nearly half of the Fortune 50. Lieberman Software helps protect access to systems with sensitive data. To find out more about Lieberman Software, visit
“As we tried to grow awareness that our Enterprise Random Password Manager product was now available on Azure, the Microsoft Go-To-Market Services team was right there beside us.” – Jess Richter, VP of Strategic Alliances, Lieberman Software
Lieberman Software was looking to increase awareness that its privilege management product, Enterprise Random Password Manager™ (ERPM) can protect IT assets in both hybrid and cloud-only environments. It received help from Microsoft, provider of Azure, on a number of different fronts. Through a search engine marketing campaign facilitated by the Microsoft Go-To-Market Services team, Lieberman Software was able to increase awareness (450,000-plus impressions) for ERPM. Microsoft also got the word out about Lieberman Software reaching a Twitter audience of about 200,000.
Lieberman Software also collaborated with Microsoft Go-To-Market Services on a mini-case study, which was promoted on the Microsoft Azure partner blog, on Twitter, and in the Microsoft Go-To-Market Newsletter. And Lieberman Software got its name out into the partner community by attending and actively participating in a roundtable put on by the Microsoft Go-To-Market Services team at Microsoft’s annual Worldwide Partner Conference.
Want to learn about more partnerships with Microsoft? Read the Microsoft Azure Partner blog.
Microsoft Go-To-Market
Microsoft Go-To-Market Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at