1. MICROSOFT GO-TO-MARKET SERVICES SUCCESS STORY
OpenField & Microsoft: a Pitch-Perfect Partnership
OpenField
Founded by Cyril and Nicolas Smet in for deployment at new stadiums in Europe, OpenField is an intelligent end-to-end stadium solution that helps customers to move into a new technological and analysis context in order for them to optimize overall management. To learn more, please visit
“A clever look from the Microsoft Go-To-Market Services team allowed us to find a good position of our B2B solution on the international market. We publicized our solution internationally, which had a direct impact on our website traffic.” – Cyril Smet, founding partner, OpenField
OpenField connects business and infrastructure applications at stadiums, providing a clear look at overall costs and revenue. To expand its turf, OpenField partnered in the Azure cloud with Microsoft.
At the annual Worldwide Partner Conference, the Microsoft Go-To-Market Services team invited OpenField to its Azure GTM Insights Roundtable and also to present a theater session. OpenField also got a chance to meet with Microsoft chief evangelist Steve Guggenheimer.
The Microsoft Go-To-Market Services team helped promote OpenField on Twitter with an App of the Day tweet more than 250,000 followers. OpenField also produced a mini-case study and datasheet, which were downloaded by more than 1,600 users on Microsoft.com. OpenField saw a significant rise in traffic to its website thanks to the numerous promotional opportunities.
Want to learn about more partnerships with Microsoft? Read the Microsoft Azure Partner blog.
Microsoft Go-To-Market
Microsoft Go-To-Market Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at