Cloud OS App Launch Services MINI-Case Study Appfail Takes Multi-Pronged Approach to Launch About Appfail Founded in 2012 by Kiandra IT, Appfail offers a software-as-a-service failure intelligence solution that rapidly discovers, diagnoses, and tracks critical issues on websites hosted in the cloud. Its rich analytics engine enables users to focus on the failures that matter most. To find out more, visit appfail.net. “The Microsoft Cloud OS App Launch Services team gave Appfail a big boost of visibility in several different channels of potential customers." – Sam Kroonenburg, Software Development Manager, Kiandra IT Appfail helps clients find out about website failures. But who helps potential clients find out about Appfail? That’s where teaming with Microsoft Cloud OS App Launch Services can provide big benefits, with a range of programs to boost exposure for software vendors. Appfail showed how it leverages the cloud power of Windows Azure by publishing a mini-case study and datasheet on Microsoft.com. The documents were downloaded by hundreds of potential customers. To reach tens of thousands of interested followers on Twitter, @WindowsAzure promoted Appfail in the Cloud OS App Launch Services team’s App of the Day initiative. And Appfail increased its web site’s exposure to potential customers by participating in a SiteWit Search Engine Optimization and Search Engine Marketing campaign with Microsoft. Cloud OS App Launch Microsoft’s Cloud OS App Launch Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at www.MicrosoftGoToMarket.com. To discover other ways a partnership with Microsoft could help your business, read more Mini Case Studies.