1. MICROSOFT Go-To-Market SERVICES MINI-Case Study
PowerOneData Gets a Jolt from Twitter Initiative
About PowerOneData
PowerOneData International (P1DI) specializes in advanced metering infrastructure and automated street light management systems. P1DI’s solutions help electrical utilities, cities, building owners, and consumers reduce costs and optimize energy consumption. To find out more, visit
“It would have been difficult and expensive to duplicate these results ourselves. We appreciate that Microsoft GTM Services gave us this opportunity." – Michael McGowan, CTO, PowerOneData
PowerOneData is in the energy business. But even it didn’t anticipate the powerful surge of web traffic, s, and calls that resulted from participating in the Microsoft Go-To-Market Services team’s App of the Day program.
After its tweet was sent to the nearly 200,000 followers PowerOneData received increased traffic to its website as well as inquiries from venture capitalists. Unique web site visitors more than tripled the average for December, and the average number of page views per visitor increased by 25%. PowerOneData continued to see above average web traffic through the middle of January.
PowerOneData gained exposure to an international audience, with an upsurge in web traffic from the United States, Japan, and China. It received increased requests for product information on its general account, and an exceptionally high number of phone calls from potential investors.
About GTM Services
Microsoft Go-To-Market (GTM) Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at
To discover other ways a partnership with Microsoft could help your business, read more GTM Mini Case Studies.