Presented by: Empower Your Business Using Social Media

Our Objectives Today Education : What is the big deal about social media? Should I be using it for my club? How do I use it? How do I monetize it? Due Diligence – what is your market’s BAP, and can you solve it Build it – YOU CONTROL IT Now that it’s built – what’s next

Our Definition Social Media is: Engaging Conversing Linking, and Trusting On the way to Transacting (and this just maybe a way to compete on value and not PRICE! And if done correctly your fans/customers/peers will create the value for you)

End up with…

Back to Basics… What are these Social Media Tools?

Blogs

Social Networks

Multimedia sharing

Social Bookmarking

Diggs/Reddit

RSS readers

Microblogging

Location-Based Services

Today’s business isn’t about finding your market. It’s about being FOUND by your market

Do your homework!! It always starts with YOUR OBJECTIVES We didn’t say your results – Again, what are your customers objectives When it comes to social media and then what are your objectives.

Online Due Diligence Social World THEY ALL RUN ON KEYWORDS – TREAT THEM LIKE SEARCH ENGINES Facebook, Linkedin, YouTube, Twitter Openfacebooksearch.com Search.twitter.com YouTube Insights Linkedin Search Whostalkin.com Socialmention.com Open site explorer

Tactics Linkedin setup It is a search engine Set it up using keywords you want to get found for Facebook Fanpage setup Brand it Objective is to get FANS/USERS Get ‘Oprah – formula’ Twitter Find problems and solve them – Search Follow people – Good Karma Rule (tweetadder) Get ‘Oprah – formula YouTube It runs like a search engine – KEYWORDS Watch how you describe and upload your videos Google owns YouTube – it has a pagerank of 9 – USE VIDEO Cheap advertising – Look for video traffic – ask to run your ad.

Some actions to undertake… …to start with Go and meet users on the Internet Answer comments left by users on multiple blogs. Read what they say about your brand. Set up collaborative tools Make sure you offer tools to your customers to share with you about your products (blogs, forums, online surveys). Connect with your customers Be present on online social networks and create a profile for your brand. Replay offline campaigns on the Internet Post your last TV campaigns on YouTube, announce your coming event on Twitter, post feeds on Facebook, Blog about your brand...

How to measure success?

Barometers Post Visit Follow-up to activity started on-property Completing the Offer To Win Completing the survey Campaigns to re-engage # of re-bookings Social Media Twitter Grade Facebook Grade RSS Feed Y/N Conversion Form Y/N

Facebook # Friends # of Wall Posts # of Fans # of Likes Blog # of comments # of posts # of RSS subscribers Twitter # Tweets # Re-Tweets # Followers # Following

YouTube # Uploads # Views # Shares # Embeds # Personal messages # Shared With You # Comments # Friend Invites # Video responses #of subscribers Linkedin # Connections # Groups established # discussion topics and posts

Thanks Very Much OPGA Exclusive Deal – Branding your Social Tools – You have to go and me to find it out.