1. Enhancing Your Group Sales Campaign Using Social Networks

2. Presented By: Eileen Chambers, Vice President, Marketing & Sales eileenc@carolfoxassociates.com@grouptix Joe Hallissey, Assistant Account Executive joeh@carolfoxassociates.com@joeythespark

3. GroupTix Shows

4. Conversations & Relationships

5. Traditional Tools for Group Sales Campaigns  Direct Mail  Personal Followup  Broadcast Fax  Thank You Events  Email Campaigns

6. Direct Mail

7. Personal Followup Image credit: wireframedesign.co.uk

8. Broadcast Fax

9. Thank You Events

10. Email Campaigns

11. New social media tools for group sales campaigns

13. Which should I choose?

14. Connect with your customers on the most relevant social networks they use.

15. Example Networks Great for connecting with music fans A social network for video game players A great site to connect with people of any interest

16. Example Cases

17. Facebook  Create a Fan Page to promote your venue  Highlight events and offers  Connect with fans

18. Facebook

20. Twitter  Promote group discounts for your events  Answer questions from potential customers  Respond to feedback during/after the show

21. Twitter

23. Video Sharing Sites  Extend your brand  Give customers a clear understanding of your show  If interesting, videos drive traffic back to your site and encourages sharing with friends

24. Video Sharing Sites

25. Photo Sharing Sites

26.  Extends your brand  Provides a place for official images from event can be housed and shared  Allows for easy access by your customers to images from all events in one place

27. Local Search/Review Sites  Gives you a place to post information in a place your customers might visit instead of your website.  Provides an alternative place for customers to post reviews and information-both positive and negative about your venue and events.

28. But what about a bad review?  Be proactive  Reach out the customer publicly  Resolve the situation privately  Comment on the resolution publicly

29. What now? How To: Evaluate Results

30. Social media campaigns aren’t only measured by ROI.

31. They are measured by ROE = Return on Engagement

32. ROE Questions to Ask  Were people talking about my event?  Anyone “Like” my Facebook updates?  Did I get any “ReTweets” on Twitter?  Was my video shared?

33. Questions?

34. /grouptix@grouptix www.grouptix.net

35. Follow Us Eileen Chambers, Vice President, Marketing & Sales eileenc@carolfoxassociates.com@grouptix Joe Hallissey, Assistant Account Executive joeh@carolfoxassociates.com@joeythespark

36. Thank You! Links to this presentation will be available on Twitter.com/grouptix tomorrow.