1. Social Media & Social Networking 101 Canadian Society of Safety Engineering (CSSE)

2. Social Media & Social Networking

3. Learning the Difference: Social Media Social media is media (text, photos, videos, etc.) disseminated through social interaction. Examples of social media services: – YouTube – Flickr – Wordpress

4. Learning the Difference: Social Media Social Media: – Online forums – Blogs – Wikis – Podcasts – Pictures – Video – Bookmarking Industrial Media: – Newspapers – Television – Film – Radio

5. Learning the Difference: Social Media Differences between social media and industrial media: – Reach – Both allow anyone to reach a global audience. – Accessibility – Industrial media typically privately or by government owned; social media tools are generally available to anyone at little or no cost. – Usability - Industrial media production requires specialized skills and training. Social Media production is user friendly. – Timeliness – Industrial media has time lag – days, weeks, or even months between production and publication. Social media to social media is capable of virtually instantaneous responses. only the participants determine any delay in response). – Permanence - Industrial media, once created, cannot be altered (once a magazine article is printed and distributed changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing.

6. Learning the Difference: Social Networking Social networking uses accessible technologies to build online communities of people who share similar interests.

7. Learning the Difference: Social Networking An online social network service focuses on building online communities of people who share interests and/or activities. Can include social media (photos, videos, etc.) Examples of social networking services: – Facebook – LinkedIn – Myspace – Plaxo

8. Web 2.0 Together, social media and social networking fall under the umbrella term “Web 2.0”. A Web 2.0 site allows its users to interact with other users or to change website content.

9. Benefits: All for... All Open and inclusive – all you need is an internet connection User friendly Encourages feedback Community building Links to useful resources Crowdsourcing Real time conversations Health and safety… BCONPEI

10. Starting Points Watch and learn Ask for tips, help, and advice when needed Become involved where it makes sense for you or your business Contribute Add to the conversation

11. Blogs: Instant Publishing Online journal – can be topical Instant publishing Content updated more often than a traditional website Increasingly used by businesses to complement traditional websites Integration of social media tools Ability for readers to comment on content and follow RSS feeds

12. Blogs: Instant Publishing OHS & Blogging – Locate interesting OHS blogs, visit who they link to – Create a blog to discuss OHS news and trends – Focus on a particular sector (i.e. healthcare, mining, etc.) – Complement your company’s website with a blog to provide more frequent updates

13. “Micro-blogging” 140 characters Real time news an updates “Follow” other people or organizations of interest Instant feedback and/or advice Great crowdsourcing tool Twitter: Say more with less

14. OHS & Twitter – Hundreds of OHS organizations maintain Twitter accounts – Timely OHS news and commentary – Contribute your own thoughts and informational links – Make connections and take them “offline” – meet in person. – Perfect your “elevator pitch” Twitter: Say more with less

15. YouTube: Broadcast yourself Before YouTube there were few ways for people to easily add videos online Endless resources and information Embed videos onto your website or blog

16. YouTube: Broadcast yourself OHS & YouTube – Find and share OHS training and informational videos with coworkers and/or clients – Post your own safety tips – Easily embed useful OHS-related videos into your blog and website

17. Facebook: YouVille Closed community Mostly for personal use “Friend” people (friends, family, work colleagues) Become “Fans” of organizations, products, and personalities Join topical groups Create and/or be invited to events

18. Facebook: YouVille OHS & Facebook – Join OHS related groups and Fan Pages – Contribute to the conversation on those pages, add photos from events – Again, make connections, network, and then take them “offline”

19. LinkedIn: Networking ∞ Business-oriented Increase your network by adding “Connections” View other people’s “Connections” and business history and expertise LinkedIn groups allow you to find communities of interest

20. LinkedIn: Networking ∞ OHS & LinkedIn – Create a profile and upload your resume – Make “connections” – Join OHS related groups – Maintain relationships with contacts that could contribute to future employment

21. Wikis: Group Edit A website or similar online resource that allows users to add and edit content collectively Looks like a regular website Living document Can be used to create collaborative texts (private site)

22. Wikis: Group Edit OHS & Wikis – Project management – Contribute to existing OHS wikis – If you use multiple computers, and need a place to do your work that you can access from anywhere

23. Summary Social media and social networking is both driven by and about people: – Direct conversation with people – Listening to others – Empowering people – Participation and community building – Mostly free and user friendly online software

24. Final Thoughts & Tips Everyone uses social networking in different ways; find the right way for you To start, follow a few key industry figures and organizations and see who they follow Be comfortable being a “wallflower” until you feel ready to join the conversation Make connections—both online and offline Contribute to the conversation in meaningful ways

25. Canadian Society of Safety Engineering (CSSE) Address: 39 River St., Toronto, ON, M5A 3P1 Telephone: (416) 646-1600 Fax: (416) 646-9460 Email: headquarters@csse.orgheadquarters@csse.org Twitter: @csse