1. Secret 7 “Mastering the Internet and Web Technologies.”

2. 1. Internet and Web Technologies If you are not #1 You many not even exist ANY LONGER !

3. 2. Your Practice Website What’s Essential? a. The Basics:________________________________ ________________________________________ b. Lead Capture: _____________________________ ________________________________________ c. Offer: ____________________________________ ________________________________________

4. d. Follow-up Systems: 1. On Line _______________________________ 2. Off Line _______________________________ 3. Campaigns ____________________________ ________________________________________ 4. List segmentation – the ultimate ____________ ________________________________________

5. 3. Your Email Newsletter a. Content ____________________________________ _________________________________________ b. Basic Info __________________________________ _________________________________________ c. Any Offers and Promos _______________________ _________________________________________ d. How Often? ________________________________ _________________________________________ Does NOT replace Paper Newsletter

6. 4. PPC Advertising (pay per click) a. Google b. Yahoo c. Ask d. Others __________________________________ _______________________________________

7. 5. S.E.O. (Search Engine Optimization) a. Changes and Updates ________________________ __________________________________________ b. Keywords ___________________________________ __________________________________________ c. Tags & Phrases ______________________________ __________________________________________

8. 6. Social Networking a. Facebook b. Twitter c. Linkedin ____________________________________________

9. Key Components a. Set up _____________________________________ __________________________________________ b. Images ____________________________________ _________________________________________ c. Sharing ____________________________________ _________________________________________

10. Caveats a. Be friendly, be a real person b. Be interesting c. Share something of value _____________________________________________

11. Also Note: a. Once a day b. Social & Value comments _____________________________________________

12. 7. Blogs a. Content Driven b. Valuable Links c. Helps Drive Website Traffic d. Do NOT abandon once you begin _____________________________________________

13. 8. Forums _______________________________________

14. 9. Groups a. Optimal Health Groups ________________________ __________________________________________ b. Invite people to join YOUR group ________________ __________________________________________

15. 10. The Ultimate Be a WRITER! _______________________________________

16. 11. Other Tools _______________________________________ _____________________________________________

17. 12. Inspecting it ALL _____________________________________________ ______________________________________________

18. Summary_______________________________ _____________________________________________