1. A Social Media Program for Dairy Advocates Introducing

2. 2 Nearly six-in-ten Americans younger than 30 (59%) say they get most of their national and international news online. Source: The Pew Research Center for the People and the Press, Dec. 2008 Online News Takes the Lead

3. Social Media Has Power 112 million bloggers 140 million Facebook users 3 billion photos on Flickr 30 million LinkedIn users 13 hours of YouTube video uploaded every minute of everyday 3

4. 4 Get positive information about dairy to consumers ages 17-29 through peer-to-peer contacts. Engage in respectful, meaningful conversations about modern dairy farming practices through blogs, Facebook, YouTube and other social media tools and destinations. What’s in it for Dairy?

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7. 7 Percentage of consumers who regard word-of-mouth as the best source of ideas and information about products and services. 90% Source: http://peersuasion.com/news_0305_mp.phphttp://peersuasion.com/news_0305_mp.php

8. 8 Percentage of internet searches that begin at Google. 70% Source: http://news.cnet.com/8301-1023_3-9991866-93.htmlhttp://news.cnet.com/8301-1023_3-9991866-93.html

9. 9 Hours of video uploaded to YouTube every minute of every day. 13 Source: http://googleblog.blogspot.com/2008/09/future-of-online-video.htmlhttp://googleblog.blogspot.com/2008/09/future-of-online-video.html

10. 10 Introducing

11. Join the Conversation Find conversations and listen in Focus on responding to information seekers Be respectful and polite Rely on “one voice” messages Support comments with links and facts Don’t say anything you’ll regret later If you’re not comfortable, don’t comment 11

12. Five Easy Follow-Ups in 15 Minutes or Less Visit www.dairyfarmingtoday.org (DFT) Subscribe to the DFT YouTube channel Become a fan of DFT on Facebook Post a DFT banner ad on your blog or Web site Email mydairy@rosedmi.com for more infomydairy@rosedmi.com 12