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8/16/2015 Search Engine Optimization (SEO). Keyword Research After closely monitoring the competitors we have come up with the business keywords that.

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Presentation on theme: "8/16/2015 Search Engine Optimization (SEO). Keyword Research After closely monitoring the competitors we have come up with the business keywords that."— Presentation transcript:

1 8/16/2015 Search Engine Optimization (SEO)

2 Keyword Research After closely monitoring the competitors we have come up with the business keywords that fit perfect to your business overall goal. Once we get Approved Keywords from your side. We Start Making the website in to Search Engine friendly to easily Crawlable your website. I.E On-Page Optimization

3 8/16/2015 On-page Optimization Includes Creation of Meta Tags Checking Redirection Issues Checking URL Structure Generating XML Site Map Creating Robots Files Web Master Tool account Setup Analytics Account Setup On-Page Optimization

4 8/16/2015 Content Optimization HTML and CSS Validation Broken Link Checkup Page Load Time Social Signals Header Tags Alt Tags Navigation ….. Etc…. Once we Make your website Search Engine friendly We Start Promoting Your Website with Various Link Building activities. I.E Off-page Optimization

5 Off-Page Optimization Listing the website in Local and global directories to gain Backlinks and Citations. Listing the website pages in Domain Authority Social Bookmarking sites to gain Backlinks. Joining various Micro Blogging Sites and other Social Media Sites (apart from Facebook, Twitter, G+, Linkedin) to brand EbizLink platform. Joining Entrepreneurs, business professional blogs and forum networks to brand and to build Backlinks.

6 8/16/2015 Creating external blogs such as (blogs.com,blogger.com,wordpress.com,weebly.com,Tumblr. com etc) to publish content and to generate nofollow and dofollow Backlinks Joining Quora.com to promote brand and Backlinks by answering, questioning and publishing content Joining Web 2.0 Sites and Curate Content sites (scoop.it, storify.com, curata.com. Medium.com, paper.li, quote.fm, instapaper.com etc) for Backlink purpose and branding

7 Promoting site through Video’s by placing video in various video hosting platforms like Youtube, Veoh, Dailymotion etc and sharing and publishing them in various online portals and web 2.0 sites Writing up Classified ads and posting it various National and International classified hosting sites for branding, generate Local Business and Backlink purpose Submitting General Article (not promotional) in quality Article Sites like EzineArticles or SooperArticles to gain Backlinks Submitting News (Press Release) in Press Release sites that help to gain powerful Backlinks and brand

8 8/16/2015 Social Media Optimization & Marketing

9 Social Media Optimization & Marketing Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies. Following are the Social Media Platforms  Facebook  Pinterest  LinkedIn  Paper.li  Twitter  Hoot suite  Google+  YouTube

10 Facebook

11 Facebook Activities creating Profile Creating Page Content development Buzz creation Integrate page with Other Social Media Channels Post Updates with links to the desired landing Page Cont..

12 Joining Groups and Pages Adding Members participating Discussions Sharing Website Links with Proper Information Increasing Likes for fan page with attractive Images and Text. Cont..

13 8/16/2015 Run the Contests, Promotional Campaigns Video Sharing Increasing Comments & replay to comments Creating Events and promoting those events

14 Linked in

15 LinkedIn Activities Creating Profile Creating Company page Integrating Profile With Other Media Channels Add Connections Join Groups Target and networking with the influencers Starting Discussions in Groups Cont..

16 Active participations in relevant Q&A's Publish Press Releases Create Polls Launch and Promote Events Submit feeds Share Presentations Integrate Blogs to the Profile

17 Twitter

18 Twitter Activities Creating Twitter account Post Tweets with Site Link Following Key Influencers Use Hash Tags for Keywords Retweet Influential Tweets Tweeting based on trends Cont..

19 Post Natural Updates frequently Influence mentions Create a Twitter badge and place it on the Site and blog Increase Followers based Connections Network and Engage the Followers

20 Google Plus

21 Google+ Activities Create Profile Create page Content Development Buzz Creation Integrating Page with Other Social Media Networks Post Updates with Proper Link to drive the Traffic to website Creating Local Listing Cont..

22 Adding Influencers to Our Circles Starting Discussion Sharing links Video Sharing Photo Sharing Doc, pdf, ppt, white paper and Brochures Sharing Tagging Cont..

23 Pinterest

24 Pinterest Activities Creating Profile Creating boards Content development Buzz Creation Integration profile with other Social media Networks Cont..

25 Add Pins Influence Repines Photo Sharing with Links Sync info Graphics Follow Influencers Follow Relevant Boards

26 You Tube

27 YouTube Channel Optimization Pick a channel icon Make beautiful channel art Title tag of your video Video description Video keyword tags Cont..

28 Video category tags creating playlists adding Calls to Action Creating Annotations for Videos Channel Analytics Cont..

29

30 8/16/2015 ALANSAR BUSINESS SERVICES P.O.BOX : 123540, SATWA, DUBAI, UNITED ARAB EMIRATES. Contact us @ 97 143 315 756 info@alansargroupae.com www. alansargroupae.com Visit us @


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