1. Digital Marketing Starter Course

2. INTRODUCTION Digital Marketing concepts 1st Week
Types of web traffic engines basics
Types of search Engine works, Robots, Crawlers, Page rank
Domain, Hosting, Omnichannel
Strategy competitor analysis, Target segmentation tools.

3. SEARCH ENGINE OPTIMIZATION (SEO)
Key SEO Concepts - Search Results & Positioning
Mechanics of Search
On-Page Optimization & Off-Page Optimization
The SEO Process - Customer Insights - Image Optimization Analysis & Review - Keyword Research, Density & Selection
Meta Tags - SEO Site Map
SEO Google Search Console - Robot Files - Search Engine Submission
Inbound Links & Link Building - Ranking Factors.
SEARCH ENGINE OPTIMIZATION (SEO)
2nd Week

4. Mobile Marketing 3rd Week Key Mobile Marketing Concepts
Types of Mobile Marketing
App promotion for Mobiles
Understand different devices
Mobile Ads – Mobile Marketing Business
ASO & App Monetization
3rd Week

5. Search Engine Marketing (SEM/PPC)
Google Adwords - Google PPC Campaigns- Key PPC Concepts –
Keyword Research - Research Tools – Search, Display, Shopping, Ad Copy
Landing Pages
Campaign Management – Targeting, Budgets, Scheduling
Conversion Tracking - Conversion Metrics: CPA, CTR, Bidding,Analytics
Search Engine Marketing (SEM/PPC)
4th Week

6. Google Analytics 5th Week
Goal Set-up - Account Set-up - Analytics Code - Analytics Profiles - Goal Configuration & Funnels - Audience - Dashboard - Technology - Advertising - Adwords Campaigns
Traffic Sources Tracking
Bounce Rate Site Speed - Site Search - Events - Conversions - ecommerce
Reporting - Real Time Reporting - Intelligence Reporting - Customized Reporting, Scheduling & Delivery

7. SOCIAL MEDIA MARKETING (SMM)
Facebook Activities
Facebook Features
Page creation, Post Scheduling and Page Insights–
Understanding Facebook Ad Structure - Campaign Setup - Audience - Targeting-How to Increase Likes, Shares and Followers - Facebook Pixel
Twitter Activities
Profile Setup
Tweet Campaign - Power of Twitter-Twitter Ads – Content ,Targeting Tools & Measurement for reaching the audience - Twitter Analytics
Linkedin Activities
Company Page Setup - Linkedin Ads-Audience - Targeting
Lead Generation from Linkedin Analytics
YouTube Activities
Youtube Channel creation - Uploading videos –
Ads monetization-live stream - embed – hangouts
Video marketing – Lead generation strategy
6th Week

8. Marketing
Types of Marketing-Creating template and Call to action- Campaign Process
E-marketing strategies – Lead Generation - Tracking landing pages - Analyzing test results - Setting your budgets - Segmentation - Design - User Behavior –
User Characteristics - Copy - Structure - Delivery - Systems - Filtering - Scheduling - Measurement - Key Terms & Metrics - Split Testing
7th Week

9. Other Topics 7th Week Classified marketing. Content Marketing.
SiteMaps.xml.
Branding & Identity.
Tag Manager.
Facebook Pixels.