Text Stephanie Ciccarelli Marketing on Social Networks

Today’s Game Plan ๏ Define Social Networking ๏ Discuss How To Use Social Networks ๏ Explore Top Social Networking Sites ๏ Q & A

๏ Social media marketing is reaching out to people online who could make use of your services. What is Social Networking

How To Use Social Networks ๏ Engage potential clients ๏ Gather a following ๏ Become known as an authority

๏ 1. Go to any social networking website ๏ 2. Sign-up for a free account ๏ 3. Create your profile ๏ 4. Start adding “Friends” with similar interests ๏ 5. Approve people who add you as their “friend” ๏ 6. Start communicating! How to Social Network

๏ Network with old friends and family members ๏ People who are in a position to further your career ๏ People that could become a client of your services People You Should “Friend”

๏ Be yourself ๏ Use the same avatar on all social networks ๏ Say meaningful things to build interest ๏ Update your status with info (links, photos, thoughts) ๏ Don’t make every instance a sales pitch ๏ Participate regularly How to be memorable

๏ Value ๏ Relevance ๏ Relationship What Others Expect of You

๏ Facebook ๏ Twitter ๏ LinkedIn Top Social Networks

๏ Update your own status ๏ Give Thumbs Up ๏ Comment on other people’s status ๏ Join Groups ๏ Become a Fan of your favorite brands Tips For Facebook

๏ What is Twitter and what does it do? ๏ What is a “tweet”? ๏ Who’s using Twitter? Tips For Twitter

๏ LinkedIn is primarily used for keeping track of business colleagues and referrals for work opportunities ๏ Give recommendations ๏ Ask for recommendations Tips For LinkedIn

1. Identify your key purpose and track your success 2. Plan your social media efforts 3. Participate on sites that give you the best results 4. Don’t waste time on under-performing sites 5. Be selective with who you follow or friend 6. Don’t join every social network because it’s there 7. Social network authentically to the best of your ability 8. Take advantage of tools How To Avoid Burnout

Q & A

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Text Stephanie Ciccarelli Chief Marketing Officer Thank You