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Branding Your Company ON-LINE AND OFF
What is your brand?
It’s NOT your logo
Your brand is your reputation! You have a brand whether you want one or not
If you choose to ignore your brand...
...your competition will define it for you!
How do you define your brand?
Differentiation as a Strategy! Competitive Analysis
Differentiation as a Strategy! Competitive Analysis Stakeholder Survey Brand Positioning Authenticity
Grow your brand in 5 effective ways!
ONE: Website Resource Building TWO: Blogging THREE: eMail Marketing FOUR: Social Media FIVE: Public Speaking
Web Resource Building ONE
Website Resource Forget The Brochure Site Make It A Resource Videos/Podcasts etc. Content, Content, Content
Blogging Establish Your Blog Write For Bigger Blogs COMMENTING! Give FREE advice
Blogging Benefits: Build an “Expert Profile” Create Alliances Increase Business FREE Publicity
eMail Marketing THREE
eMail Marketing Build An Opt-In List eMail Harvestors
eMail Marketing Build An Opt-In List eBooks/Newsletters eMail Harvestors
eMail Marketing Build An Opt-In List eBooks/Newsletters eMail Harvestors html & Plain Text eMail
Social Media FOUR
Social Media Twitter, Linkedin, Facebook etc.
Social Media Building Relationships Discuss Projects Pre-Test Ideas, Gain Insight Twitter, Linkedin, Facebook etc.
Public Speaking FIVE
Public Speaking Build Your Expert Profile Personal Contact Networking Target Customers
with a powerful consistent effort! Build Your Brand
Give Me A Call I CAN HELP
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