1. Social Media Friend or foe?
Going For Gold: The Best In Professionalism And Standards
COTTS-IP Annual Conference 2014
Social Media Friend or foe?
By Kerry Quinn
QWA Digital

2. About Me Marketing & Business Development Professional
Professional Services Sector
Set-up my business in June 2011
Consultancy, Training & Coaching
Author
Speaker
Social Media Trainer
Sending time with my family
Running, Cycling & Yoga

3. Agenda What is social media? Social media publishing
Social proof & search engines
Social media best practice
Style guides
Reviewing your social media ROI
What metrics to measure
LinkedIn for the healthcare sector
Summary

4. Social media statistics
Facebook has 950 million users worldwide, with 500 million users logging in every day
Twitter delivers 340 million tweets every day
YouTube content receives 4 billion views daily
LinkedIn boasts 161 million business professional members of which 9 million are UK based
Just launched in 2010, Pinterest had amassed 31.2 million users by June 2012
Google+ is reported as having 250 million users

5. What is social media? Expand our brands reach
Integral to our marketing goals
Drives traffic to our website
Allows us to showcase our expertise
Generate leads for our business
Share content and promote thought leadership

6. Social media publishing
Share relevant content with our audience
Nurture online relationships
Each network site is different
Be consistent
Put yourself in the shoes of your prospect

7. Social proof & searcH engines
What is social proof
Top tip
Google’s algorithm
Thought leadership
Expertise
Monitoring social conversations
Create educational content
Ask yourself the right questions

8. Social media best practice
Optimise your personal and company’s profile
Use keywords for SEO
Share relevant industry content
Include links when relevant
Publish on a consistent basis
Create a social media style guide
Review your social media ROI

9. Social media Style guides
Set u a set of standards
Tone of voice
Grammatical consistency
Hashtags
Images

10. Reviewing your social media roi
Key metrics to review each month are:
Amount of followers across your social media networks on a month to month basis
Customers generated from each one of your accounts
Conversion rates
Website visits
Average monthly reach
80-20 rule

11. Why use linkedin
If you’re a business professional and you don’t have a LinkedIn presence, you are missing valuable opportunities
LinkedIn is the largest professional social network online today with an outstanding 161 million active users – and a target audience of business professionals
If we as professionals don’t have a powerful presence on LinkedIn, we are unable to connect and grow our businesses
It helps you find valuable people and informs you of the mutual connections
LinkedIn is like a virtual trade show full of 24/7 networking, there is no other network that gives you’re the chance to connect with DM’s1

14. Summary Showcase your expertise Thought Leadership
Share relevant industry content
Connect with a wide audience
Grow your network
Give and receive referrals
Drive traffic to your website
Nurture leads
Happy customers ( Friend, not Foe)

15. Connect with me on social media
Personal Twitter: KerryQuinn_ Business Twitter: QWADigital Facebook: QWADigital LinkedIn: Kerry Quinn Web: Business Growth Support Program: mentoring-programme/

16. Any Questions?