1. Personal Branding Online
Stephanie Ciccarelli
Personal Branding Online
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2. Today’s Game Plan Evolution of New Media
Discuss Branding and Personal Branding
Cover Elements of a Brand
Q & A

3. Evolution of New Media
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Online social networks are communities of people who share interests and activities or who are interested in exploring the interests and activities of others.

4. People use search engines to...
Find websites, blogs
Find people
Find locations
Find images
Find videos
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5. Why Branding Online?
Search engines are the most powerful medium to reach customers because you meet them at their point of need.
90% of online Web sessions begin with a search.
81% of users find web sites they were looking for through search engines.
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6. The Facts
95% of users don’t go beyond the first 3 pages of search results before they try another keyword.
30% of users believe companies found in the top search results are a major brand in their product or service category.
Search engines average million searches per day.
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7. Overview What is a brand? What is personal brand?
Examples of famous brands

8. Elements of a Brand Recognizable Likeable Unique Value Proposition
Pain Solving
Trustworthiness

9. Develop Your Brand Envision how you want others to perceive you
Jot down adjectives
Create graphics that represent your adjectives
Consider the position of your brand

10. Touch Points Your brand on your website Your brand in email messages
Your brand on social networks
Your brand on Voices.com
Your brand in the real-world

11. Key Takeaways Make yourself recognizable
Create a consistent look and feel
Deliver a consistent client experience

12. Branding Resources

13. Q & A
Fanatical about helping our customers succeed and having the tools get the job done.

14. Awesome Resource #1 Free Books Definitive Guide to Voice Over Success
Ultimate Business Plan
Internet Marketing Plan

15. Awesome Resource #2
100+ Podcast Episodes
Voice Over Experts
Vox Talk

16. Awesome Resource #3 Gain Access to Experts
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17. Thank You
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Stephanie Ciccarelli
Chief Marketing Officer