2015 Popcorn Kickoff Welcome!

Welcome Scouters- Popcorn “General” Mr. Rich Levenson Pledge-American Legion, Post 346 Commander Jorge Montes

When you see this, it’s Door Prize time! Whoop, Holler, Shout, Yell, Scream, Applaud or just Make some Noise (or we won’t do it!)

Council Top Seller David Margulies Troop 160 Pine Island

Council Top Selling Units Pack- 346 Pine Island $11,240 Troop- 460 Seminole $7,480

What are you fundraising for? What impact can this have for your scout/unit? Summer Camp, National Jamboree, Philmont, Unit camping trips New equipment, tents, trailer, supplies One fundraiser for Year-round program

What’s New in 2015

New Bag Design - More Scout Branding & Action - Either 1, 6, or 12 per case Bag Design

Collections Chocolate Lover’s Collection Chocolatey Pretzels White Chocolatey Pretzels Chocolatey Caramel Crunch Chocolatey Triple Delight Sweet & Savory Collection Butter Toffee White Cheddar Cheese Chocolatey Triple Delight Cheese Lover’s Collection Jalapeño Cheddar Cheese White Cheddar Cheese

Bags Jalapeno Cheddar Cheese White Cheddar Cheese Chocolatey Triple Delight Chocolatey Caramel Crunch White Chocolatey Pretzels Premium Caramel Corn with Almonds, Cashews & Pecans Classic Caramel Corn

Microwave Kettle Corn – 18 Pack Unbelievable Butter – 18 PackButter Light – 18 Pack

$30 Silver Level Donation In SFC over $5,000 donated to SOUTHCOM and the American Legion for military families and veterans! Nationwide - $45M worth of popcorn donated to U.S. Troops ! Popcorn For Our Troops $50 Gold Level Donation

Important Dates August (early as possible) Unit Kick-Offs Thursday, August 27th *Show-n-Sell Orders Due Saturday, September 12th Show-n-Sell Pick-Up/Distribution Thursday, October 29th Take Orders Due/Any returns Take Orders Due/Any returns Saturday, November 14 th Take Order Pick-Up/Distribution Friday, December 4th Popcorn Payments & Prize Orders Due

South Florida Council Scout Rewards More Ways for Every Scout to Win! All Scouts Eligible for Scout Rewards— All Sales methods count towards Drawing Go For 30 Drawing: Better Prizes: Boe Bot Robot, R/C Helicopter, iPad, 5 person Tent Grand Prize Drawing: GoPro!

Online Sales Recognition Every Scout with online sales of $150 or more will win a terrific Audio earbud set w/splitter and South Florida Council monogrammed case

POPCORN FOR THE MILITARY RECOGNITION

Military Donation -Thank you Decal

Commander Montes and Vice Commander Gorrin accepting popcorn donations at the Scout Florida Council office, November 2015.

American Legion Post Commander Montes and Second Vice Commander Gorrin, accept popcorn donations from SFC with Troop 83 Scouts. 11/14.

Popcorn distribution at SOUTHCOM December District Director, Annette Hungler and District Executive, Linn Spiller.

Popcorn distribution at SOUTHCOM Family Holiday event December 2015.

Popcorn For Our Troops In SFC over $5,000 donated to SOUTHCOM and the American Legion for military families and veterans! Care packages made by American Legion for elderly Veterans of Elks Lodge and VA Hospital

Veteran’s Appreciation Show Video Present MAB Director, Gus Cruz, present pin. Certificate of Appreciation, Mr. Montes.

Popcorn Incentive Program-BSA Linda Hill, Territory Manager-National Supply Great brand name & variety of prizes Easier format, one form per scout Items shipped straight to Kernels home Help is available at any time during ordering process!

Sell Sell $ 100 $ 100 $ 225 $ 225 $ 350 $ 350 $ 450 $ 450 $ 600 $ 600 $ 850 $ 850 $ 1,000 $ 1,000 $ 1,500 $ 1,500 Prize Mania Prize levels All Sellers get Popcorn Patch-More levels to Win!

Once submitted, is entered in week’s drawing. So sooner the better! Drawings held on these Fridays: September 25 October 2 October 9 October 16, 23 rd and 30th “Go For 30” Fill It Up Drawings

Products & Commission

Remember : 4 Ways to Sell 1.Show N Sell 2.Take Order- Friends & Family 3.Online 4.Military/Veteran

Show & Sell Make arrangements for Scouts to set up in front of stores to sell. Ask store manager for permission several weeks in advance Assign Scouts (2-3) and parents in two hour blocks DO NOT open up microwave boxes Divide sales equally among Scouts who participate Use leftover product to fulfill take order needs *Apply donations received towards your Military Sales

Take Order Scouts use an order form (in the family guide) to sell to family and friends or go door-to-door. Establish your dates – take order sales typically start immediately after kickoff. Determine sales territory Create a “Blitz Day” to have Dens sell as a group activity Have parent(s) take an order form to work REMEMBER! Two out of three people will buy when asked, but less than 20% of households have been contacted.

Top Selling Scout in USA Scout, Luke F. In an urban metropolitan area Sells Show N Sell Goes to public places (with Adult) Goes to businesses

Online Selling Scouts sell to far-away friends and family across the USA. Trail’s End ships the product directly to the consumer. Create your account to view online sales at sell.trails-end.com Encourage ALL Scouts to create an online selling account and send 10 s Online sales COUNT toward Scout Rewards! (starting August 1 through your council’s fall sale end date)

Top Selling Online Unit Ron Cika, Pack 383, Pine Island Any unit & scout can have success online Easiest, fastest way to sell 15 minutes of effort sending s = $$$ Key to success: Personalize & follow-up Every Unit in SFC can & should do online sales

Personalize your Online letter

Top Online Seller, P383 J. Cika

Trail’s End Ordering: Scouts Scouts will friends and family via this link

Trail’s End Ordering: Scouts Use Facebook & Twitter

Trail’s End Ordering: Scouts “Personalized” template with personalized link.

Online Selling The average online order is $52! Wide variety of flavors 5% discount when customers purchase 2 or more popcorn products Flat rate shipping on all popcorn orders Free shipping for Military Donations Trail’s End Online Sale Begins August 1st

Trail’s End Ordering: Leaders Download Online Sales Report Units can download their online sales from the Scouts and Reports menu

Online Selling Incentive

Military/Veterans Donations Bob Merkel, ASM Troop 242, Fireball Why I think it’s a good idea What it teaches your Scout What it does for the Unit, leadership

Trail’s End Scholarship Sell $2500 or more of popcorn in one sale period (traditional & online) 6% goes into Scholarship Fund 6% of all FUTURE sales (regardless of sales $) goes into Scholarship Fund Parent must complete application each year, Council Advisor sign, return to TE

Trail’s End Scholarship See Status On LineSee Status On Line

Boys’ Life Challenge Is your Unit 100% Boys’ Life? Boys’ Life Readers stay in Scouting 1 ½ years longer, ADVANCE MORE Nationally awarded Magazine Every Scout just sells 3-4 products, will have made enough $ to get their own Boys’ Life Magazine

Keys to Success Work Smart. Toil Less. Earn more. Why Train and have Kick-Offs?

Keys to Success Why Train and have Kick-Offs? More $$ in Less Time Show N Sell 6 Weeks “Well Begun is Half Done.”

The Kernel “Top 5 List”

#5: Communicate Keep MOMENTUM goingKeep MOMENTUM going Weekly / Bi-weekly remindersWeekly / Bi-weekly reminders Keep sales in front of parents.Keep sales in front of parents. 5 Keys to Success

#4: Recruit Don’t Kernel alone. Find help.Don’t Kernel alone. Find help. Recruit for “tasks” not “titles”. (“Help with kick-off” not “Be Kick-Off Leader”)Recruit for “tasks” not “titles”. (“Help with kick-off” not “Be Kick-Off Leader”) 5 Keys to Success

#3: Unit Incentives For both Scouts ($$s, toys) and Parents (cheaper scouting year).For both Scouts ($$s, toys) and Parents (cheaper scouting year). These are in addition to Trail’s End & Council prizesThese are in addition to Trail’s End & Council prizes

#2: Awesome Kick-Off Sets up excitementSets up excitement Learn why sale is importantLearn why sale is important Units with Kick Offs sell more. (Momentum!)Units with Kick Offs sell more. (Momentum!) 5 Keys to Success

#1: Have Goals Scouts with goals:sold 2.6 times more Units with goal:Average $11,470 (Avg. $5,710 with no goal) 5 Keys to Success

Unit Kick Off – Ticket to Success! USE THE TOOLS-Calendars & Stickers to Make your Goals!

Trail’s End partnered with Square Sign Up through Trail’s End Popcorn System 2.4% Promotional Rate (normally 2.75%) No fee on first $100 sales Tool-Credit Card Readers

Credit Card Readers

Be a Top Selling Unit 1.Encourage Unit participation 2.Have Unit & Scout Goals 3.Have a Scout Incentive Plan 4.Use every Method: Show N Sell, Take Order, On-line, Military/Veteran’s donations 5.Use LY order to determine what to order for Show N Sell, then Use any left Show N Sell to Fill Take Order 6.Use all the Marketing Tools available to YOU!

Tools to Grow Your Sale Scout and Unit Incentives Product Nutrition Information Marketing Images & Templates Training Videos & Tutorials Online Sales Virtual Sale Planner Everything You Need at Sell.Trails-End.com!

Every Scout, Every Leader, Every Unit is Needed Every Scout/Scouter is called upon to consider buying or selling 1 Military donation Scouts selling 2-3 Products to earn Boy’s Life Sending s to far away Friends & Family

BEFORE YOU LEAVE TODAY Complete & Turn In Unit Commitment Form RSVP for Monday, Aug. 17 th Online Training Pick-up your BANNER & Sales Packet Kernel w/most Social Media Posts by Monday, August 17 th, 1 PM- Advisor Prize District Chair Challenge-Most Sales per Scout

Questions? Go over your ?’s with your DE & Kernel over lunch

Follow Trail’s End Follow Trail’s End on social media: Facebook: facebook.com/TrailsEndPopcorn Twitter: twitter.com/trailsendsnacks YouTube: youtube.com/user/TrailsEndScouting Don’t forget to tune in this fall to Trail’s End TV!

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Ready for Lunch?! So are we. “A Scout is Reverent” INVOCATION “Thank YOU”