1. WELCOME! 1

2. Steps for Achieving Success 1. Annual Program Plan and Budget. 2. Setting Unit and Scout Goals. 3. Hold an exciting Unit Kickoff. 4. Frequent communications with Families/Scouts. 5. Achieve Goals and Celebrate the Success! 2

3. How to maximize your Popcorn Sale to reach to complete your Scouting Program Plan for 2015-2016! Program Planning 3 YOUR FINANCIAL GOAL

4. 1.Unit Leader to share the Program Plans and all the activities and adventures each Scout will participate in for the current year. 2.Popcorn Kickoff Kernel to organize a unit kick- off, but MOST IMPORTANTLY to the Scouts and Families about selling popcorn. 3.Assistant Popcorn Kernel to help with forms and communication --- and learn how to facilitate the popcorn sale for next year. Who to Involve? 4 EXCITE

5. 1.Plan your Scouting Program. Complete the Program Planner and budget workbook and set your unit sales goal. 2.Motivate your Scouts. Build your own unit incentives in addition to Council levels. Suggestions are in the Program Planning Guide. 3.Build your Best Popcorn Kickoff ever! Utilize Trails-End training tools. Make it FUN and FESTIVE! 3 Steps to a Successful Sales Campaign 5

6. #1 Plan Your Program Virtual Sale Planner: http://sell.trails-end.com http://sell.trails-end.com Build your program using the Program Planner 1.Plan 2.Budget 3.Set Goals Fill in your number of Scouts, commission and activities per month with costs. The planner does the rest! 6

7. Halloween Party Holiday Party Ballgame Museum Overnight Summer Camp Two Campouts Rain Gutter Regatta Pinewood Derby Blue & Gold Banquet Monster Truck Rally Activity Plan

8. Set Your Unit Sales Goal & Individual Scout’s Goals- $650! The Unit Sales Goal is based on program planning activity budget. UNIT SALES GOAL = $20,650 Scouts who set goals average in sales. Scouts with no goal average $354 in sales. Only 44% of parents say their Scout set a sales goal. 8 $676

9. #2 Motivate Your Scouts 9 Boy's total salesPack provides the family: $300 ~ $25 credit toward next year's summer camp adventure ~ Graduation kit: rank adv, new book, slide, neckerchief, ($25 value) ~ $12 Boy's Life Subscription for next calendar year ~ Pack recognition, Pinewood Derby car, and other program support items ($30+ value) $600 ~ $75 credit towards next year's summer camp ~ 1 ticket to special winter break movie pass ($6 value) ~ Graduation kit: rank adv, new book, slide, neckerchief, Scout Hat ($40 value) ~ $12 Boy's Life Subscription for next calendar year ~ Pack recognition, Pinewood Derby car, and other program support items ($30+ value) $1,000 ~ $150 credit towards next year's summer camp adventure ~ 2 tickets to a special winter break movie pass ($12 value) ~ Graduation kit: rank adv, new book, slide, neckerchief, Scout Belt, Scout Hat ($50 value) ~ $12 Boy's Life Subscription for next calendar year ~ Pack recognition, Pinewood Derby car, and other program support items ($30+ value) $1,500 ~ $250 credit towards next year's summer camp adventure ~ 3 tickets to a special winter break movie pass ($18 value) ~ Graduation kit: rank adv, new book, slide, neckerchief, Scout Belt, Scout Hat, New Scout Shirt with patches ($85 value) ~ $12 Boy's Life Subscription for next calendar year ~ Pack recognition, Pinewood Derby car, and other program support items ($30+ value) $2,000 ~ $300 credit towards next year's summer camp adventure ~ 4 tickets to a special winter break movie pass ($24 value) ~ Graduation kit: rank adv, new book, slide, neckerchief, Scout Belt, Scout Hat, New Scout Shirt with patches, new Scout Pants ($110 value) ~ $12 Boy's Life Subscription for next calendar year ~ Pack recognition, Pinewood Derby car, and other program support items ($30+ value)

10. Top Council Salesmen Prizes! 10 Minimum $8,000 in sales to qualify Minimum $5,000 in sales to qualify Minimum $3,500 in sales to qualify

11. Incremental Prize Incentives 11

12. Bonus Prize Incentive $1,500 Club 12

13. Scholarship Program 13 College Scholarship Sell $2,500 once and 6% of your total sales each year is invested in your own college scholarship account.

14. 10/2 Final Drawing: 8/7 First Weekly Drawing: Weekly Bonus Drawings & Unit Incentives! 14

15. Last Chance Drawings 15

16. #3 Build the BEST Popcorn Kickoff! The kickoff is the single most important factor for you to have a good sale!! Have a 30-minute fun-filled Popcorn Kickoff: Make it FUN and FESTIVE! Show parents what’s in it for them Have giveaways and prizes Prepare your Scouts -  Have role plays and practice the sales script  Help your Scouts gain the confidence to sell! 16

17. #3 Build the BEST Popcorn Kickoff! Kickoff Tools for You Go to http://sell.trails-end.com/content/9275995871c9ea5/virtual-sale-planner to download a copy of the Unit Kickoff presentationhttp://sell.trails-end.com/content/9275995871c9ea5/virtual-sale-planner 17 Customize and personalize the Unit Kickoff presentation Show one of the Training videos from trails-end.com Invest a little in your kickoff to reap huge rewards with your sale!

18. #3 Build the BEST Popcorn Kickoff! Want to close sales? Take the following approach when speaking to a potential customer… Hi, my name is _____ and I’m a C/B scout w/ P/T # ___. I’m selling popcorn so I can ______. (go to camp / pay for my scouting program / earn a scholarship) I have a goal of $____. You can help me reach my goal by trying some of my popcorn! Will you help me? More effective than asking, “Want to buy some popcorn?” don’t you think? 18

19. Learn from Others What Success Stories are out there to share? What Success Stories are out there to share? What have you learned from your experience you wish you would have known from the beginning? What have you learned from your experience you wish you would have known from the beginning? What has taken your Pack/Troop/Crew Sale to the next level? What has taken your Pack/Troop/Crew Sale to the next level? How do you involve FUN in your sale!?! How do you involve FUN in your sale!?! 19

20. Take Orders Scouts use an order form (family sales order guide) to go door-to-door or sell to family and friends. August 1– take order sales typically start immediately after kickoff. Determine sales territory of where each Scout will sell. Create a “Blitz Day” to have Dens sell as a group activity Have parent(s) take an order form to work REMEMBER! Two out of three people will buy when asked, but less than 20% of households are ever contacted. 20

21. Show & Sell with Show & Deliver Arrange for Scouts to set up in front of stores to sell. Permission to sell in front of many storefront locations have been secured by Aloha Council Sign up for a location within your district Assign Scouts (2-3) and parents in two hour blocks DO NOT open up microwave boxes Divide sales equally among Scouts who participate Use leftover unsold product to fulfill take order forms Apply donations received towards your military sales Scouts can also take showNsell products to sell in their neighborhoods. This method is called Show & Deliver! Select a couple of neighborhoods and Create a “Blitz Day” to have Dens sell as a group activity! 21

22. Coordinate a “Blitz” Day Select a couple of neighborhoods and Create a “Blitz Day” to have Dens sell as a group activity! 22 Blitz Days are a great way to quickly generate sales, but they can also be great for team building as well. Unit gets together to sell at the same time on the same day going door to door in a couple of neighborhoods. Plan a contest around the number of NO’s that each Scout receives and call it the “NO Prize Game”. At the end of the day the Scout with the most NO’s will receive a prize.

23. Online Selling Scouts sell to far-away friends and family Trail’s End ships the product directly to the consumer. Everyone needs to create a new account to view and sell online at sell.trails-end.com Online sales COUNT toward Scout Rewards! (starting August 1 through November 30) Get 100% of your Scouts to create an account and send 10 emails to family and friends The average online order is $76 23

24. #4 Communicate with your Families (virtual sales planner) Use email, social media, and meetings to remind families about: Sales goal for each Scout Key sale dates Scout rewards available Online selling Go to trails-end.com to access communication tools: Promotional Images Scout and parent handouts It’s important to follow up after your kickoff and throughout the sale with important sale information. 24

25. 0g trans fat across the entire product line!! 2015 Product Line $50 Military Donation $30 Military Donation Chocolate Lover’s Tin Sweet & Savory Collection Cheese Lovers (White, Cheddar & Buffalo Cheddar Cheese Corn)** Chocolately Caramel Crunch White Chocolatey Pretzels ** New and enhanced flavors!! 18 Pack Kettle Corn 18 Pack Unbelievable Butter 18 Pack Butter Light Premium Caramel Corn w/ Almonds, Cashews & Pecans Jalapeño Cheddar Cheese White Cheddar Cheese Caramel Corn 25

26. 2015 Products 26

27. NEW Square Credit Card Reader Program 27 NEVER lose a sale because your customer says “Sorry, I don’t have any cash!” Now you can accept credit cards with SQUARE.  Accepts all major credit cards: Visa, Mastercard, Discover, and AMEX.  Works with iPhone, iPad, and Android devices.  Promotional rate of 2.4% per swiped transaction exclusively through Trail’s End for 2015.  No credit card processing fees on the first $100 in sales.  Free, easy to use readers that are PCI-Compliant. To receive this exclusive rate, you must sign up through the Popcorn System.

28. Next Steps 1. Plan your program and Set Goals 2. Motivate your Scouts with INCENTIVES! 3. Build your best Popcorn Kickoff ever! 4. Constantly Communicate with Scouts and parents 5. Use the best ways to Sell and achieve your goal! 28

29. Facebook.com/trailsendpopcorn Thank You! 29