1. Let the Adventures Begin 2013 Popcorn Kickoff WELCOME!

2. Exciting NEW products Product enhancements Simple steps for growing your sale Goal setting Communication plan Successful popcorn kick-off INCENTIVES that motivate! Leader tools at www.scoutpopcorn.ca Sale specifics: Dates, commissions, etc. 2013 Popcorn Sale

3. Scouts want to hear “yes” more often at the door Give Scouting families unique products they’re excited to sell. Emphasis on mid-range priced products, $15 - $20 Bring unique and flavourful products to the consumer Continue to offer the healthiest products in the industry - All products have Zero grams of Trans-Fat New Products

4. NEW: Dark & White Chocolatey Drizzle New Products

5. NEW: Bacon Ranch Tin New Products

6. NEW: Cheddar Cheese & Jalapeño Pepper

7. New Products NEW: Sour Cream & Onion

8. Product Improvement Sweet & Savoury Collection NEW Dark & White Chocolatey Drizzle NEW Cheddar Cheese Corn NEW Kettle Corn pre-pop

9. New Tin Design Chocolate Lover’s Collection

10. http://www.scouts.ca/popcorn/canadian-forces-program.html

11. 2013 Product Line-up

12. Grow Your Sale 1. Plan your program and Set Goals 2. Motivate your Scouts with INCENTIVES! 3. Build your best Popcorn Kickoff ever! 4. Constantly Communicate with Scouts and parents 5. Use the best ways to Sell and achieve your goal!

13. Plan Your Program Go to the Virtual Sale Planner at www.scoutpopcorn.ca Build your plan using the Program Planner 1.Plan for your yearly activities 2.Budget for all events 3.Set Goals for your group and youth Fill in your number of youth, commission and activities per month with costs. The planner does the rest!

14. Plan Your Program Virtual Sales Planner www.scoutpopcorn.ca

15. Virtual Sales Planner www.scoutpopcorn.ca Scout/Group Goal

16. Set Your Goal Only 40% of the Scouts set a sales goal Scouts setting a goal had an average sale of $1,076 Scouts without a goal averaged $332 in sales Groups that set goals averaged $10,380 in sales. Groups without a goal averaged $6,900 in sales Only 46% of the Groups set a sales goal

17. Set Your Sales Goal

18. Set Your Goal

21. Set Your Sales Goal Guest Presenter (if applicable) Volunteer 1 Group Area Gross Sales:

22. Motivate Your Scouts

23. Build your own group-level incentives Pie in the Face for $500 Sellers! Top Group Seller Prizes! Pizza Party for reaching the goal! Post-Secondary Scholarship Sell $2,500 one time and 6% of your total sales each year is invested in your own Post- Secondary scholarship account

24. Motivate Your Scouts Additional Council Incentives

25. Motivate Your Scouts Guest Presenter (if applicable) Volunteer 1 Group Area Gross Sales:

26. Build the BEST Kickoff The kickoff is the single most important factor for you to have a good sale Have a 30-minute fun-filled Popcorn Kickoff: Refer to the Leader Guide at www.scoutpopcorn.ca Make it FUN and FESTIVE! Show parents what’s in it for them Have giveaways and prizes Prepare your Scouts Have role plays and practice the sales script Help your Scouts gain the confidence to sell!

27. Build the BEST Kickoff Want to close sales? Take the following approach when speaking to a potential customer… Hi, my name is _____ and I’m a Scout with Group ___. I’m selling popcorn so I can ______. You can help me reach my goal by trying some of my popcorn! Will you please help me? More effective than asking, “Want to buy some popcorn?” don’t you think?

28. Build the BEST Kickoff Guest Presenter (if applicable) Volunteer 1 Group Area Gross Sales:

29. Communication It’s important to follow up after your kickoff and throughout the sale with important sale information. Use email, social media, and meetings to remind families about: Sales goal for each Scout Key sale dates Scout rewards available Go to www.scoutpopcorn.ca to access communication tools: Promotional Images Leader Guide

30. Best Ways To Sell $500 is the GOAL Invest a little time with your child and achieve your Goal! TAKE ORDER = $400 Goal Average $200 per hour Door-to-Door = 2 hours SHOW & SELL = $100 Goal = 1 hour

31. Take Order Sale Scouts use an order form to go door-to-door or sell to family and friends. Establish your dates – take order sales typically start immediately after kickoff. Determine sales territory Create a “Blitz Day” to have youth sell as a group activity Have parent(s) take an order form to work

32. Show-n-Sell Make arrangements for Scouts to set up in front of stores to sell. Ask store manager for permission several weeks in advance Assign Scouts (2-3) and parents in two hour blocks Clean up area before and after each shift DO NOT open up microwave boxes Divide sales equally among Scouts who participate Use leftover product to fulfill take order needs Apply donations received towards your Canadian Forces Gifts

33. Show & Sell Guest Presenter (if applicable) Volunteer 1 Group Area Gross Sales:

34. Key Dates

35. Commission

36. Next Steps 1. Plan your program and Set Goals 2. Motivate your Scouts with INCENTIVES! 3. Build your best Popcorn Kickoff ever! 4. Constantly Communicate with Scouts and parents 5. Use the best ways to Sell and achieve your goal!

37. Thank You Let the Adventures Begin