1. Pine Tree Council
2015 Popcorn Fundraiser

2. Welcome to the 2015 PTC Popcorn Fundraiser
Tucker Adams
Popcorn Staff Advisor
Tucker gives opening remarks

3. Trail’s End Popcorn 2015 Updates

4. Trail’s End Popcorn 2015 Updates
Product
Dominick

5. Trail’s End Popcorn 2015 Updates
Product Line
Increase Return to Scouting per container
Improve value
Will showcase a 73% Return to Scouting
New artwork promoting Scouting
Dominick

6. Trail’s End Popcorn 2015 Updates
Improved value
Caramel with Nuts increases from 18oz to 22oz
Chocolatey Caramel Crunch bag in tins/boxes increases from 14oz to 15oz
White Cheddar and Jalapeno move to higher- expanding corn
Dominick

7. Trail’s End Popcorn 2015 Updates
Dominick
2014
2015

8. Trail’s End Popcorn 2015 Updates
Dominick

9. Trail’s End Popcorn 2015 Updates
Dominick

10. Trail’s End Popcorn 2015 Updates
Easy turn-key credit card solution
Square, a leading provider of mobile credit card processing
Transaction fee being negotiated
Units sign up through online portal beginning June 1
Free app, easy to download and customize for Trail’s End sale
Free readers, PCI compliant, works even without cellular service
Units can also track cash and check transactions
Dominick
Trail’s End and Square are making it easy to grow show-and-sell

11. Trail’s End Popcorn 2015 Updates
Kickoff Kits
Samples (White Cheddar, Jalapeno Cheddar, Premium Caramel with Nuts, microwave pouches)
50 popcorn sale calendars with goal trackers perfect for hanging on the fridge
Stickers for scouts to plan their sale on the calendar with parents
50 cards explaining how to sign up to sell online
Tips for leaders on doing a great kickoff
Dominick
Equip leaders to have a great kickoff

12. Trail’s End Popcorn 2015 Updates
Digital Toolkit
Facebook cover and wall images
Pre-written, sample tweets and Facebook posts
Radio PSAs (:15 and :30)
Videos (How to do a great kickoff, selling tips)
Postcard templates
Online selling how-to postcard/handout
Door hanger template
Posters
Yard sign template
Banner template
Table tent
Thank you cards
Product images, descriptions, claims, nutritional info
Logo and photos (adventure images as used in packaging)
Dominick
An entire toolkit at the click of a mouse

13. Trail’s End Popcorn 2015 Updates
Technology
Dominick

14. Trail’s End Popcorn 2015 Updates
Popcorn System with single sign-on
E-commerce improvements
New Scholarship website
Dominick

15. Trail’s End Popcorn 2015 Updates
View and download online sales without having to log in to online system (Councils & Unit Leaders)
Dominick

16. Trail’s End Popcorn 2015 Updates
Trails-end.com
Updated look and feel for all users, clearer call to action
Scouts send customized s from their account
Easy way to see current year’s sales vs. prior year
Training and Step-by-step instructions for using the site
Mobile responsive – easier to use on a mobile phone or tablet
Ability to upload addresses and store within site
Sale notifications for Scouts, leaders & councils
Ability for Scouts to text their personal link, as well as share via , Facebook & Twitter
Ability for Scouts promotional materials available
Dominick

17. Trail’s End Popcorn 2015 Updates
Online selling incentives
Selling online is easier, and now it’s worth even more
Extra incentive for scouts to sign up
Sign up and be entered to win a $10 gift card (500 total)
Must be registered in system by September 30
Unit leaders have more reason to drive online sales
Unit receives $50 gift card for $2,000+ in online unit sales
Dominick

18. Trail’s End Popcorn 2015 Updates
Scholarship Website
Scouts & Councils can view and update scholarship information
Scouts: Update account information, view statement (sales broken out by year and total balance), submit enrollment and sales information
Councils: Approve enrollment and sales, view Scout statements, and see reporting of totals at the council level
Dominick

19. Trail’s End Popcorn 2015 Updates
Marketing Tools

20. Trail’s End Popcorn 2015
Sale Planning
Volunteer

21. Trail’s End Popcorn 2015
Why Sell Popcorn?
Funding Programs
Volunteer

22. “Experiencing the BEST program year you’ve ever had”
Trail’s End Popcorn 2015
“Experiencing the BEST program year you’ve ever had”
DREAM BIG
Volunteer

23. DREAM BIG Trail’s End Popcorn 2015 Steps For Unit Success:
Plan out the program year.
Build the budget.
Set the Goal.
Communicate the plan.
Execute the plan.
Volunteer

24. It’s About Program Trail’s End Popcorn 2015 “Ideal Year of Scouting”
Popcorn is simply the vehicle to ensure that all Scouts have an
“Ideal Year of Scouting”
Volunteer

25. Trail’s End Popcorn 2015
Unit Kickoff
Volunteer

26. Trail’s End Popcorn 2015 Unit Kickoff
This is often the first gathering of the new program year for Scouts and parents, so MAKE IT A FUN EVENT!
Conduct games, have snacks, offer door prizes, etc.
Review all the activities planned for the upcoming program year.
Review the costs for every activity and the cost for the year.
Review the sales goal for every Scout and demonstrate how a Scout can earn his own way.
Volunteer

27. Trail’s End Popcorn 2015 Unit Kickoff
Review the different selling methods
Show-n-Sell
Show-n-Deliver
Take Order
Online selling
Review the safety tips
Never sell alone. Always sell with an adult and/or with a group.
Never enter anyone’s home.
Do not sell after dark.
Always stay on the sidewalks and driveways.
Never carry large amounts of cash.
Volunteer

28. Trail’s End Popcorn 2015 Unit Kickoff
Informing parents of benefits to their Scouts;
A Scout earns his own way
Goal setting
Program planning
Money management
Salesmanship
Persistence
Communication
Trail’s End scholarship program
Time Savings: One fundraiser a year
Funding your Scout’s Ideal Year; No out of pocket expenses
Healthier product; zero grams of trans fat
Volunteer

29. Trail’s End Popcorn 2015
Sales Approaches
Volunteer

30. Trail’s End Popcorn 2015 Sales Approaches Show-n-Sell
Have Scouts set up in front of a store and sell.
Book locations many weeks in advance
Scout go door to door with product delivered the same day. Product in car or wagon.
Works well with Take Order in case Scout runs out of certain product.
Take Order
Scouts use order forms to sell to family, friends, and neighbors
Online Selling
Sell to friends and family far away
Visit for more
Volunteer

31. Trail’s End Popcorn 2015
Scout Incentives
&
Unit Commissions
Tucker

32. 2015 Pine Tree Council Product Lineup
Tucker

33. 2015 Keller Prize Lineup
Tucker

34. 2015 Keller Prize Lineup
Tucker

35. Pine Tree Council 2015 Key Dates
September 1st ………………………………………………………..Sale Starts
October 29th …………………………………………………………..Sale Ends
October 30th …………………………………………………………..Orders Due to Council
November 13th-14th……………………………………………Take Order Popcorn Pickup
December 1st…………………………………………………………..Money Due to Council

36. Thank You & Let’s have an Adventure
of a Lifetime