1. Let the Adventures Begin. 2013 District Kernel Kickoff WELCOME!

2. Exciting NEW products Awesome NEW Prize Program Weekly Kernel Journal IMPROVED Trainings RESOURCES with the IYOS Book and at www.trails-end.com www.trails-end.com Blitz Weekends 2013 Popcorn Sale

3. New Products! Bacon Ranch Sour Cream & Onion Dark & White Chocolatey Drizzle Buffalo Cheddar Cheese

4. New Tins! Sour Cream & OnionChocolate Lovers Collection White Chocolatey Pretzels

5. $30 Silver Level Donation Over 1.3 million donations since 2007 Popcorn For Our Troops $50 Gold Level Donation

6. 0g trans fat across the entire product line 2013 Product Line $50 Military Donation $30 Military Donation Chocolate Lovers Tin Sweet & Savory Cheese Lovers White Chocolatey Pretzels Tin Caramel Corn with Almonds & Pecans Dark & White Chocolatey Drizzle 18 Pack Kettle Corn 18 Pack Unbelievable Butter 18 Pack Butter Light Bacon Ranch Sour Cream & Onion Tin Buffalo Cheddar Cheese Caramel Corn Popping Corn

8. 2013 Unit Leader Guidebook Deadlines Definitions Contacts for questions Trails End Website Online Selling Popcorn System – place popcorn orders Virtual Sale Planner Training Videos & Tutorials Phone Call to District Kernel or District Executive Resources to help

9. Lets Get Started! 1. Plan your program and Set Goals 2. Motivate your Scouts with INCENTIVES! 3. Build your best Popcorn Kickoff ever! 4. Constantly Communicate with Scouts and parents 5. Use the best ways to Sell and achieve your goal! 5 easy steps to GROW YOUR SALE

10. #1 Plan Your Program Go to page 21 of your IYOS Book or the Virtual Sale Planner at sell.trails-end.com Build your plan using the Budget Planner 1.Plan 2.Budget 3.Set Goals On the Virtual Sale Planner, you can fill in your number of boys, commission and activities per month with costs. The planner does the rest!

11. Crucially important for your Unit to have a Successful Sale. Scouting should be FUN and EXCITING, with lots of activities, camp, etc. Its Camping Its Activities Its Advancement Its Equipment Its what they want to do! #1 Plan Your Program

12. IDEAL YEAR OF SCOUTING Pack holds a Brainstorming session with their Scouts AND parents are given a survey to find out what the boys want to do. Pack Committee should whittle down the ideas from the brainstorming session – to discard ideas that arent feasible. Build a complete list of exciting program ideas to present to youth and Scouting families at next Pack Meeting. At next Pack Meeting, boys are given stickers (1 st, 2 nd, 3 rd ) to place next to, or vote for, their favorite program ideas. Pack Committee finalizes their Program, based on results of their youth vote / parent surveys. A complete Pack Budget is determined, based on new Program, equipment, etc. costs and then shared with parents. #1 Plan Your Program

13. IF Units do the IDEAL YEAR OF SCOUTING correctly, they will: Retain more of their members AND attract more new members Send more Scouts to all the different camping opportunities Train more volunteer leaders / have more parental support Spend less time fundraising and more time having FUN in a robust Scouting Program Fundraise less often, but more efficiently and even increase FOS Enjoy a full, fresh, and exciting Scouting Program – and have it be FREE to their Scouting families! #1 Plan Your Program

14. Complete Your Program Planner #1 Plan Your Program

15. Set Your Sales Goal- $600! Only 44% of parents say their Scout set a sales goal. Scouts who set goals average $626 in sales. Scouts with no goal average $304 in sales.

16. #2 Motivate Your Scouts Build your own unit-level incentives Pie in the Face for $600 Sellers! Top Seller Prizes! Top-selling Den – Pizza Party! College Scholarship Sell $2,500 once and 6% of your total sales each year is invested in your own college scholarship account

17. The focus for a Blitz weekend is for your Unit or Den to go into their designated neighborhood as a group and visit every house. There will be two Blitz Weekends this year - Sept. 20-21 and Oct. 11-12. Blitz Weekends #2 Motivate Your Scouts On these weekends, Scouts will focus on Take Orders and will go to as many houses as possible. Scouts who participate in a Blitz Weekend will earn the BLITZ DAY PATCH.

18. Fill up an entire order form and submit it to your unit kernel Scouts will receive the following: 2 Tickets to the UMKC vs. Indiana State on December 14, 2013 2 Tickets to the NAIA basketball tournament on March 21, 2014 Two tickets to Scout Day at the K in the Fall, 2014 #2 Motivate Your Scouts Fill-It-Up Contest ________ District Top Seller Prize

19. Bonus Prizes $600 Bonus Prize $1500 Bonus Prize College Scholarship #2 Motivate Your Scouts

20. #3 Build the BEST Popcorn Kickoff! The kickoff is the single most important factor for you to have a good sale Have a 30-minute fun-filled Popcorn Kickoff: Make it FUN and FESTIVE! Show parents whats in it for them Have giveaways and prizes Prepare your Scouts Have role plays and practice the sales script Help your Scouts gain the confidence to sell!

21. #3 Build the BEST Popcorn Kickoff! Kickoff Tools for You Refer to pages 6 in the Popcorn Sale Guidebook Customize the Kickoff Presentation in the Virtual Sale Planner Training videos from trails-end.com Invest a little in your kickoff to reap huge rewards with your sale!

22. #3 Build the BEST Popcorn Kickoff! Want to close sales? Try this approach at the door…… Hi, my name is _____ and Im a C/B scout w/ P/T # ___. Im selling popcorn so I can ______. (go to camp / pay for my scouting program / earn a scholarship) I have a goal of $____. You can help me reach my goal by trying some of my popcorn! Will you help me? More effective than asking, Want to buy some popcorn? dont you think?

23. #4 Communicate with your Families Use email, social media, and meetings to remind families about: Sales goal for each Scout Key sale dates Scout rewards available Online selling Go to trails-end.com to access communication tools: Promotional Images Scout and parent handouts Its important to follow up after your kickoff and throughout the sale with important sale information.

24. #5 Youre ready to SELL! Ways to sell popcorn: Show N Sell Take Orders Dragon Wagon Online Sales Blitz Days

25. Next Steps 1. Plan your program and Set Goals 2. Motivate your Scouts with INCENTIVES! 3. Build your best Popcorn Kickoff ever! 4. Constantly Communicate with Scouts and parents 5. Use the best ways to Sell and achieve your goal!

26. Key Dates August 26Show N Sell Orders Due ONLINE September 6 Popcorn Sale Begins (both Show-n-Sell and Take Order) September 6 - 7 Show N Sell popcorn pick-up September 20-21 Blitz Weekend #1 October 11-12 Blitz Weekend #2 October 21 Turn in RETURN PAPERWORK to HOAC October 26 Product Return Day October 28Final Orders due ONLINE November 4Final Prize Order due ONLINE and Fill-it-Up paperwork due November 8 - 9Popcorn pickup December 10 Units turn in monies

27. Kick Off in a Bag! The Key to a great Popcorn Sale 1. Leader Kit Sale Posters Military Receipts Leader Guide Book 2. Product Samples 3. Stomp Rocket 4. Table Cloth, Streamers and Balloons

28. Let the Adventures Begin. Questions / Comments

29. Second Hour of Training First Time Kernels

30. Terms and Words We Use Add On Fill It Up Show N Sell Returns Trails End Dragon Wagon Take Order Page 7 – 8 in your Leader Guidebook

31. Take Order Scouts use an order form (in the family guide) to go door-to-door or sell to family and friends. Establish your dates – take order sales typically start immediately after kickoff. Determine sales territory Create a Blitz Day to have Dens sell as a group activity Have parent(s) take an order form to work REMEMBER! Two out of three people will buy when asked, but less than 20% of households have been contacted.

32. Show N Sell Make arrangements for Scouts to set up in front of stores to sell. Ask store manager for permission several weeks in advance Assign Scouts (2-3) and parents in two hour blocks DO NOT open up microwave boxes Divide sales equally among Scouts who participate Use leftover product to fulfill take order needs Apply donations received towards your military sales

33. Show N Sell Last year, units that participated in Show & Sell sold 22% more popcorn that those units who did not participate in Show & Sell! 22% more than 2011 sales

34. Show N Sell More Tips for Success: Do not use a table or chairs. Tables are barriers between you and the consumer. Hand out flyers that tell people about your Unit and what activities you do, how you help the community, etc. Tape pieces of paper to each product that has a phone number / email so they can buy more when they run out DONT ask for donations! People will give those to you anyway, and asking for them will decrease your sales Stack boxes to display product. Hang up posters/pictures of your boys doing Scouting activities and helping the community.

35. Class A uniform Standing in front of table Product stacked neatly Sign showing Scouting activities Display not blocking doorway and area is kept clean Thank you And re-order Cards to hand to consumers

36. Online Selling Scouts sell to far-away friends and family Trails End ships the product directly to the consumer. Everyone needs to create a new account to view and sell online at sell.trails-end.com Online sales COUNT toward Scout Rewards! (starting August 1 through your councils fall sale end date) Get 100% of your Scouts to create an account and send 10 emails to family and friends The average online order is $48

37. How to Use the Order System You will be supplied with a username and password to get in for the first time. A confirmation email will verify your email address as valid. Once in, youll be at your Units Homepage and can then enter your Units popcorn order from the Orders menu along the top. Follow the same process for ordering your Units prizes. You will receive confirmation emails whenever you submit an order The system has more functionality if you want to use it – such as tracking sales, goals and prizes by individual Scout and printing packing slips that shows how much each Scout is to receive, etc. The Popcorn System is very simple to use:

38. Login to the Popcorn System You will be supplied with your username (email address) and password by the council.

39. Your Units Homepage From your Units Homepage you can click on the triangle next to Orders menu along the top (or on the word, Orders itself) to place your product and prize orders when ready. The Scouts menu option allows you to manage Scouts, goals, sales by Scout (if you want)

40. Placing your Units Popcorn Orders Enter the quantity you need for each product in brightly colored column (by container). System will change it to cases + containers for you. Hit Submit to Council button at bottom.

41. Next Steps 1. Plan your program and Set Goals 2. Motivate your Scouts with INCENTIVES! 3. Build your best Popcorn Kickoff ever! 4. Constantly Communicate with Scouts and parents 5. Use the best ways to Sell and achieve your goal!

42. Key Dates August 26Show N Sell Orders Due ONLINE September 6 Popcorn Sale Begins (both Show-n-Sell and Take Order) September 6 - 7 Show N Sell popcorn pick-up September 20-21 Blitz Weekend #1 October 11-12 Blitz Weekend #2 October 21 Turn in RETURN PAPERWORK to HOAC October 26 Product Return Day October 28Final Orders due ONLINE November 4Final Prize Order due ONLINE and Fill-it-Up paperwork due November 8 - 9Popcorn pickup December 10 Units turn in monies

43. Let the Adventures Begin. Questions / Comments