1. WELCOME! 2012 Popcorn Kickoff

2. 2012 Popcorn Sale What’s in it for YOU! 1.Exciting NEW products and improvements 2.One-stop shop at www.trails-end.comwww.trails-end.com 3.Simple steps for GROWING your sale 4.Best ways to SELL 5.INCENTIVES that motivate!

3. Fast Facts from 2011 Sale 18.2% increase in sales ($137,726 - $162,732) over $113,912 returned to local Scout units and $43,937 to our Council $3,538 Avg. Unit Sale – Top 3 Units: Pack 245 $10,707, Pack 44 $8,218, Pack 27 $6,984 $243 Avg. Scout Sale – Top 3 Sellers: JJ Ginther, Daniel Kunselman, Sebastian Bundy

4. Product Improvements 36% Increase in nuts in Caramel Corn with Almonds and Pecans! 0g trans fat across the entire product line

5. Product Improvements – WOW! Significantly improved flavor in all microwave products: Unbelievable Butter Microwave Popcorn Now LOADED with more Butter than ever before! Butter Light Microwave Popcorn Tastes better than most regular butter popcorn! Kettle Corn Microwave Popcorn Now sweeter and crunchier than ever! 0g trans fat across the entire product line

6. NEW Products NEW Chocolate Lover’s Collection in TIN! Chocolatey Caramel Crunch White Chocolatey Caramel Crunch White Chocolatey Pretzels Milk Chocolatey Pretzels 0g trans fat across the entire product line

7. NEW Products NEW Premium Chocolate Lover’s Collection in TIN! White Chocolatey Caramel Crunch Chocolatey Caramel Crunch Chocolatey Peanut Clusters White Chocolatey Pretzels Milk Chocolatey Pretzels 0g trans fat across the entire product line

8. NEW Products NEW Sweet & Savory Collection NEW Sour Cream & Cheese Corn NEW Milk Chocolatey Pretzels Butter Toffee Caramel Corn 0g trans fat across the entire product line

9. NEW Products NEW Cheese Lover’s Collection NEW Sour Cream & Cheese Corn Cheddar Cheese Corn White Cheddar Cheese Corn 0g trans fat across the entire product line

10. NEW Products NEW Double Caramel Crunch with a hint of cheese NEW Stand-Alone Cheddar Cheese Corn 0g trans fat across the entire product line

11. Popcorn For Our Troops Over 1.3 million donations since 2007 $9,000 DELIVERED LOCALLY LAST YEAR !!! $30 Silver Level Donation$50 Gold Level Donation

12. 2012 Product Line Premium Chocolate Lovers Chocolate Lovers $50 Military Donation Sweet & Savory Cheese Lovers Double Caramel Crunch White Chocolatey Pretzels 18 Pack Kettle Corn Caramel Corn with Almonds & Pecans Chocolatey Triple Delight Butter Toffee Caramel Corn 18 Pack Unbelievable Butter 18 Pack Butter Light Caramel Corn Popping Corn

13. One-stop shop at trails-end.com Virtual Sale Planner – grow your sale Popcorn System – place popcorn and prize orders Online Selling Key Sale Information Training Videos & Tutorials

14. Grow Your Sale 1. Plan your program 2. Motivate your Scouts with INCENTIVES! 3. Build your best Popcorn Kickoff ever! 4. Constantly Communicate with Scouts and parents 5. Use the best ways to Sell and achieve your goal!

15. #1 Plan Your Program Go to the Virtual Sale Planner at leaders.trails-end.comleaders.trails-end.com Build your plan using the Program Planner 1.Plan 2.Budget 3.Set Goals Fill in your number of boys, commission and activities per month with costs. The planner does the rest!

16. Complete Your Program Planner

17. Set Your Scout Sales Goal - $600! Only 44% of parents say their Scout set a sales goal. Scouts who set goals average $626 in sales. Scouts with no goal average $304 in sales.

18. Set Your Unit Sales Goal Bucktail Version 75% of registered youth = ___ ___ x $277 = SALES GOAL ACHIEVING SALES GOAL = HIGHER COMMISSION

19. #2 Motivate Your Scouts Build your own unit-level incentives Pie in the Face for $600 Sellers! Top Seller Prizes! Top-selling Den – Pizza Party! Already available to you and your Scouts: Council-Sponsored Scout Rewards Program Bonus Trail’s End National Rewards

20. $15 Gift Card LEGO Creator Blue Roadster Nalgene Water Bottle 2012 Scout Reward Levels Sell $250 Sell $350 Sell $450 $10 Gift Card Binoculars Multi-fuction Knife $20 Gift Card LEGO Creator Propeller Adventures 6-Piece Camp Kit Physical prize options available at lower levels.

21. 2012 Scout Reward Levels Sell: $650 $850 $1,100 $1,300 $1,800 $2,300 Gift Card: $30 $40 $55 $75 $110 $150 OR

22. Trail’s End National Rewards Funded by Trail’s End Face-to-face, online and mobile sales count! $600 Club Earn a $20 Amazon.com or Walmart Gift Card! $1,500 Club Earn a $50 Amazon.com or Walmart Gift Card! College Scholarship: Sell $2,500 once and 6% of your total sales each year is invested in your own college scholarship account

23. The Incentives Keep on Coming! Sell $600 1. $20 gift card from the Rewards Program $450 Level 2. BONUS $20 gift card for the $600 Club 3. BONUS Nerf N-Strike Recon CS-6 incentive from the council 4. Pie in the Face from your unit Build everything in your unit-level incentives around the $600 Club!

24. The Incentives Keep on Coming! Sell $800 1. $30 gift card from the Rewards Program $650 Level 2. BONUS $20 gift card for the $600 Club 3. BONUS Nerf N-Strike Recon CS-6 incentive from the council 4. Pie in the Face from your unit 5. Splash Lagoon Trip by Fullington Trailways Motorcoach – Date???

25. The Incentives Keep on Coming! Sell $1500 1. $75 gift card from the Rewards Program $1300 Level 2. BONUS $20 gift card for the $600 Club 3. Pie in the Face from your unit for the $600 Club 4. BONUS $50 gift card for the $1500 Club 5. BONUS iPod Nano incentive from the council

26. The Incentives Keep on Coming! Sell $2500 1. $150 gift card from the Rewards Program $2300 Level 2. BONUS $20 gift card for the $600 Club 3. Pie in the Face from your unit for the $600 Club 4. BONUS $50 gift card for the $1500 Club 5. Top Seller Prize from your unit 6. Scholarship Program from Trail’s End 7. BONUS PS3 or Kindle Fire from the council

27. The Incentives Keep on Coming! “ Fill – it- Up” Challenge 1. Scouts filling up an entire order form are encouraged to send it to the Council Service Center to be entered into a weekly drawing for a BONUS $20 Walmart Gift Card! Drawings will be held every Wednesday during the take order sale beginning at Noon 9/5/2012.

28. The Incentives Keep on Coming! 2011 “ Fill – it- Up” Challenge Winners! Aelx Chiples Nathan Thom JJ Ginther Ethan Thomas Zachary McClure Jeffrey Klebacha Daniel Kunselman

29. #3 Build the BEST Popcorn Kickoff! The kickoff is the single most important factor for you to have a good sale Have a 30-minute fun-filled Popcorn Kickoff: Make it FUN and FESTIVE! Show parents what’s in it for them Have giveaways and prizes Prepare your Scouts Have role plays and practice the sales script Help your Scouts gain the confidence to sell!

30. #3 Build the BEST Popcorn Kickoff! Kickoff Tools for You Refer to pages 10-11 in the Popcorn Sale Guidebook Customize the Kickoff Presentation in the Virtual Sale Planner Training videos from leaders.trails-end.com Invest a little in your kickoff to reap huge rewards with your sale!

31. #3 Build the BEST Popcorn Kickoff! Want to close sales? Take the following approach when speaking to a potential customer… Hi, my name is _____ and I’m a C/B scout w/ P/T # ___. I’m selling popcorn so I can ______. (go to camp / pay for my scouting program / earn a scholarship) I have a goal of $____. You can help me reach my goal by trying some of my popcorn! Will you help me? More effective than asking, “Want to buy some popcorn?” don’t you think?

32. Use email, social media, and meetings to remind families about: Sales goal for each Scout Key Sale Dates Scout rewards available Online/mobile selling Go to leaders.trails-end.com to access communication tools: Email Library Promotional Images Scout and parent handouts #4 Communicate with your Families It’s important to follow up after your kickoff and throughout the sale with important sale information.

33. 1. Push the sale at Den and Patrol Meetings 2. Use the Email Library at leaders.trails-end.com 3. Conduct a mid-sale rally #4 Communicate with your Families

34. #5 Best Ways to SELL Getting to the $600 Club and Beyond! 1.Take Order = $200 per hour 1.Show & Sell = $100 per hour 2.Online Selling = $50 per order

35. $600 is the GOAL Your Families can easily achieve this! TAKE ORDER = $600 Goal / $200 per hour Families simply pick three days to sell SHOW & SELL = Mix some in for more sales ONLINE = Every Scout emails 10 family or friends

36. Take Order Scouts use an order form (in the family guide) to go door-to-door or sell to family and friends. Establish your dates – take order sales typically start immediately after kickoff. Determine sales territory Create a “Blitz Day” to have Dens sell as a group activity Have parent(s) take an order form to work REMEMBER! Two out of three people will buy when asked, but less than 20% of households have been contacted.

37. Make arrangements for Scouts to set up in front of stores to sell. Ask store manager for permission several weeks in advance Assign Scouts (2-3) and parents in two hour blocks DO NOT open up microwave boxes Divide sales equally among Scouts who participate Use leftover product to fulfill take order needs Apply donations received towards your military sales Show & Sell

38. Scouts sell to far-away friends and family Trail’s End ships the product directly to the consumer. Online Selling Online & mobile sales COUNT toward Scout Rewards! (starting August 1 through your council’s fall sale end date) Scouts create their own accounts on scouts.trails-end.com to sell Get 100% of your Scouts to create an account and send 10 emails to family and friends The average online order is $50

39. NEW Trail’s End Mobile App FREE mobile app allows Scouts and their families to sell anytime, anywhere. FREE app designed specifically for Scouts Available for iPhone, iPad, and Android Allows Scouts to take online orders on their mobile device Scout signs in with his account to sell Trail’s End online Customer pays with a credit card Product is shipped by Trail’s End direct to the customer

40. Next Steps 1. Plan your program 2. Motivate your Scouts with INCENTIVES! 3. Build your best Popcorn Kickoff ever! 4. Constantly Communicate with Scouts and parents 5. Use the best ways to Sell and achieve your goal!

41. Key Dates August 15 th Popcorn KICKOFF / Show & Sell Distribution October 10 th Show & Sell Returns and Payment Due November 5 th Take Order Sales Due by 5:00 PM November 14 th Take Order Sales Pickup December 12 th Take Order Sales Payment Due

42. What’s in it for YOU! 34% Base Commission + 2% for attending kickoff w/ 2 Leaders and a min. of 3 Scouts + 2% for holding a unit level kickoff that involves all of the supplied materials with photo’s + 2% for on time order (11/5), delivery pickup (11/14) and payment (12/12) + 5% for achieving Council sales goal set for your unit!

43. Unit Level Kickoff Photo’s Needed from your Kickoff: Red Support Scouting Poster Purple Support Scouting Poster Cool Reward Poster Sell Online Poster Popcorn Sample Table Kickoff Agenda w/ contact information and key dates Plug Into Popping Sales Poster “Scoutopoly” Game Board Unit Program Planner Excited Scouts !!! PLEASE RETURN ALL KICKOFF CAMERA’S OR PICTURES TO THE COUNCIL SERVICE CENTER IMMEDIATELY FOLLOWING YOUR KICKOFF.

44. THANK YOU! ©2012 Trail’s End®. All rights reserved. facebook.com/trailsendpopcorn