1. WELCOME!
2012 Popcorn Kickoff

2. 2012 Popcorn Sale What’s in it for YOU!
Exciting NEW products and improvements
One-stop shop at
Simple steps for GROWING your sale
Best ways to SELL
INCENTIVES that motivate!

3. Product Improvements
36% Increase in nuts in Caramel Corn with Almonds and Pecans!
0g trans fat across the entire product line

4. Product Improvements – WOW!
Significantly improved flavor in all microwave products:
Unbelievable Butter Microwave Popcorn
Now LOADED with more Butter than ever before!
Butter Light Microwave Popcorn
Tastes better than most regular butter popcorn!
Kettle Corn Microwave Popcorn
Now sweeter and crunchier than ever!
Drum roll please!!!
0g trans fat across the entire product line

5. NEW Chocolate Lover’s Collection
NEW Products
NEW Chocolate Lover’s Collection
Chocolatey Caramel Crunch
White Chocolatey Caramel Crunch
White Chocolatey Pretzels
Milk Chocolatey Pretzels
It’s back and better than ever!!!!!
0g trans fat across the entire product line

6. NEW Premium Chocolate Lover’s Collection
NEW Products
NEW Premium Chocolate Lover’s Collection
White Chocolatey Caramel Crunch
Chocolatey Caramel Crunch
Chocolatey Peanut Clusters
White Chocolatey Pretzels
Milk Chocolatey Pretzels
Make specific for council
0g trans fat across the entire product line

7. NEW Sweet & Savory Collection
NEW Products
NEW Sweet & Savory Collection
NEW Sour Cream & Cheese Corn
NEW Milk Chocolatey Pretzels
Butter Toffee Caramel Corn
The Sweet and Savory Collection comes in a decorative gift box. For nutritional information visit trails-end.com.
0g trans fat across the entire product line

8. NEW Cheese Lover’s Collection
NEW Products
NEW Cheese Lover’s Collection
NEW Sour Cream & Cheese Corn
Cheddar Cheese Corn
White Cheddar Cheese Corn
The Cheese Lover’s Collection comes in a decorative gift box. For nutritional information visit trails-end.com.
0g trans fat across the entire product line

9. 0g trans fat across the entire product line
NEW Products
NEW Double
Caramel Crunch
with a hint of cheese
NEW Stand-Alone
Cheddar Cheese Corn
For nutritional information visit trails-end.com.
0g trans fat across the entire product line

10. Over 1.3 million donations since 2007
Popcorn For Our Troops
Over 1.3 million donations since 2007
$30 Silver Level Donation $50 Gold Level Donation
Visit scouts.trails-end.com for more information about this program.

11. 2012 Product Line Premium Chocolate Lovers Chocolate Lovers
$50 Military Donation
Sweet & Savory
Cheese Lovers
Double Caramel Crunch
White Chocolatey Pretzels
18 Pack Kettle Corn
Caramel Corn with Almonds & Pecans
Chocolatey Triple Delight
Butter Toffee Caramel Corn
18 Pack Unbelievable Butter
18 Pack Butter Light
Caramel Corn
Popping Corn
Highlighted in red are all the new products or products with significant improvements vs. 2011

12. One-stop shop at trails-end.com
Virtual Sale Planner – grow your sale
Popcorn System – place popcorn and prize orders
Online Selling
Key Sale Information
Training Videos & Tutorials
Everything you need is at trails-end.com

13. Grow Your Sale Plan your program Motivate your Scouts with INCENTIVES!
Build your best Popcorn Kickoff ever!
Constantly Communicate with Scouts and parents
Use the best ways to Sell and achieve your goal!
Trail's End has everything your leaders need to plan and execute a successful popcorn sale. Have your leaders review the Popcorn Sale Guidebook (included in each Popcorn Sale Kit Folder) and follow the five steps above.

14. #1 Plan Your Program
Go to the Virtual Sale Planner at leaders.trails-end.com
Build your plan using the Program Planner
Plan
Budget
Set Goals
Fill in your number of boys, commission and activities per month with costs.
The planner does the rest!
Ask the crowd – Are you really asking your Scout families to sell popcorn or consumers to buy popcorn? NO! Scouts are selling the Scouting program and consumers are choosing to support that Scout and his program! It all starts with your program plan!

15. Complete Your Program Planner
Ask the crowd – Are you really asking your Scout families to sell popcorn or consumers to buy popcorn? NO! Scouts are selling the Scouting program and consumers are choosing to support that Scout and his program! It all starts with your program plan!

16. Scouts who set goals average $626 in sales.
Set Your Sales Goal - $600!
Only 44% of parents say their
Scout set a sales goal.
Scouts who set goals average $626 in sales.
Scouts with no goal average $304 in sales.
Emphasize the importance of setting a sales goal. Scouts who set a goal sell on average twice as much as Scouts who do not set a goal. The same is true for units.

17. #2 Motivate Your Scouts Build your own unit-level incentives
Pie in the Face for $600 Sellers!
Top Seller Prizes!
Top-selling Den – Pizza Party!
Already available to you and your Scouts:
Council-Sponsored Scout Rewards Program
Bonus Trail’s End National Rewards
Bonus Council Incentives
Stress the importance of units having their own incentives. The Pie in the Face, etc are critical. Build off the $600 Club!

18. 2012 Scout Reward Levels Sell $250 Sell $350 Sell $450
Physical prize options available at lower levels.
Sell $250
Sell $350
Sell $450
$10 Gift Card
Binoculars
Multi-fuction Knife
$15 Gift Card
LEGO Creator Blue Roadster
Nalgene
Water Bottle
$20 Gift Card
LEGO Creator Propeller Adventures
6-Piece Camp Kit

19. 2012 Scout Reward Levels Sell: Gift Card: $650 $850 $1,100 $1,300
$1,800
$2,300
Gift Card:
$30
$40
$55
$75
$110
$150 OR

20. Trail’s End National Rewards
Funded by Trail’s End Face-to-face, online and mobile sales count!
$600 Club
Earn a $20 Amazon.com or Walmart Gift Card!
$1,500 Club
Earn a $50 Amazon.com or Walmart Gift Card!
College Scholarship:
Sell $2,500 once and 6% of your total sales each year
is invested in your own college scholarship account
This is the progression of incentives for your Scouts. Each category should build on the same incentive levels (i.e. $600 Club).

21. The Incentives Keep on Coming!
Sell $600
$20 gift card from the Rewards Program $450 Level
BONUS $20 gift card for the $600 Club
BONUS xxx incentive from the council
Pie in the Face from your unit
Build everything in your unit-level incentives around the $600 Club!
This is the progression of incentives for your Scouts. Each category should build on the same incentive levels (i.e. $600 Club).

22. The Incentives Keep on Coming!
Sell $1500
$75 gift card from the Rewards Program $1300 Level
BONUS $20 gift card for the $600 Club
Pie in the Face from your unit for the $600 Club
BONUS $50 gift card for the $1500 Club
BONUS xxx incentive from the council
This is the progression of incentives for your Scouts. Each category should build on the same incentive levels (i.e. $600 Club).

23. The Incentives Keep on Coming!
Sell $2500
$150 gift card from the Rewards Program $2300 Level
BONUS $20 gift card for the $600 Club
Pie in the Face from your unit for the $600 Club
BONUS $50 gift card for the $1500 Club
Top Seller Prize from your unit
Scholarship Program from Trail’s End
BONUS xxx incentives from the council
This is the progression of incentives for your Scouts. Each category should build on the same incentive levels (i.e. $600 Club).

24. #3 Build the BEST Popcorn Kickoff!
The kickoff is the single most important factor for you to have a good sale
Have a 30-minute fun-filled Popcorn Kickoff:
Make it FUN and FESTIVE!
Show parents what’s in it for them
Have giveaways and prizes
Prepare your Scouts
Have role plays and practice the sales script
Help your Scouts gain the confidence to sell!

25. #3 Build the BEST Popcorn Kickoff!
Kickoff Tools for You
Refer to pages in the Popcorn Sale Guidebook
Customize the Kickoff Presentation in the Virtual Sale Planner
Training videos from leaders.trails-end.com
Invest a little in your kickoff to reap huge rewards with your sale!

26. #3 Build the BEST Popcorn Kickoff!
Want to close sales? Take the following approach when speaking to a potential customer…
Hi, my name is _____ and I’m a C/B scout w/ P/T # ___.
I’m selling popcorn so I can ______.
(go to camp / pay for my scouting program / earn a scholarship)
I have a goal of $____.
You can help me reach my goal by trying some of my popcorn!
Will you help me?
More effective than asking, “Want to buy some popcorn?” don’t you think?

27. Show Better Kickoffs Video

28. #4 Communicate with your Families
It’s important to follow up after your kickoff and throughout the sale with important sale information.
Use , social media, and meetings to remind families about:
Sales goal for each Scout
Key Sale Dates
Scout rewards available
Online/mobile selling
Go to leaders.trails-end.com to access communication tools:
Library
Promotional Images
Scout and parent handouts
Review the leader guide that is to be handed out.

29. #4 Communicate with your Families
Push the sale at Den and Patrol Meetings
Use the Library at leaders.trails-end.com
Conduct a mid-sale rally

30. #5 Best Ways to SELL Getting to the $600 Club and Beyond!
Take Order = $200 per hour
Show & Sell = $100 per hour
Online Selling = $50 per order
Review selling methods

31. Your Families can easily achieve this!
$600 is the GOAL
Your Families can easily achieve this!
TAKE ORDER = $600 Goal / $200 per hour
Families simply pick three days to sell
SHOW & SELL = Mix some in for more sales
ONLINE = Every Scout s 10 family or friends
Review selling methods

32. Take Order Scouts use an order form (in the family guide)
to go door-to-door or sell to family and friends.
Establish your dates – take order sales typically start immediately after kickoff.
Determine sales territory
Create a “Blitz Day” to have Dens sell as a group activity
Have parent(s) take an order form to work
REMEMBER!
Two out of three people will buy when asked,
but less than 20% of households have been contacted.
Advantage: Higher dollar sales per customer and more product sold by Scouts. Use any product left over from Show-n-Sell to fulfill need. Only order what you have sold.

33. Make arrangements for Scouts to set up in front of stores to sell.
Show & Sell
Make arrangements for Scouts to set up in front of stores to sell.
Ask store manager for permission several weeks in advance
Assign Scouts (2-3) and parents in two hour blocks
DO NOT open up microwave boxes
Divide sales equally among Scouts who participate
Use leftover product to fulfill take order needs
Apply donations received towards your military sales
Advantage: Selling in a group with leaders is a good training ground for Scouts. Typically, lower priced items sell better during show & sells.

34. Online Selling Scouts sell to far-away friends and family
Trail’s End ships the product directly to the consumer.
Online & mobile sales COUNT toward Scout Rewards! (starting August 1 through your council’s fall sale end date)
Scouts create their own accounts on scouts.trails-end.com to sell
Get 100% of your Scouts to create an account and send 10 s to family and friends
The average online order is $50
Online selling is a great way to reach far away friends and family. Your council’s sale end date can be found within your leader account to view online sales on leaders.trails-end.com. Scouts can see this date as well within their accounts to sell online on scouts.trails-end.com.

35. NEW Trail’s End Mobile App
FREE mobile app allows Scouts and their families to sell anytime, anywhere.
FREE app designed specifically for Scouts
Available for iPhone, iPad, and Android
Allows Scouts to take online orders on their mobile device
Scout signs in with his account to sell Trail’s End online
Customer pays with a credit card
Product is shipped by Trail’s End direct to the customer
The Trail’s End Mobile app allows Scouts and their families to sell anytime, anywhere and accept credit cards! Download the mobile app to your smartphone or iPad to demonstrate it at your kickoff.

36. Show Scout Training Video

37. Next Steps Plan your program Motivate your Scouts with INCENTIVES!
Build your best Popcorn Kickoff ever!
Constantly Communicate with Scouts and parents
Use the best ways to Sell and achieve your goal!

38. Key Dates September 15 October 15 November 15
Customize for the council

39. Who is going to GROW THEIR SALE!!!
What’s in it for YOU!
Leader Kit
Product Samples
Bonus commission for attending
Who is going to GROW THEIR SALE!!!
Customize for the council and build up the excitement on this slide!

40. THANK YOU! facebook.com/trailsendpopcorn
©2012 Trail’s End®. All rights reserved.