LINKEDIN How to become professionally Linked Career Services Office Salisbury University

Networking!

It has the highest rate of success for finding employment. Research shows that networking brings between 80-97% of jobs (versus the online job search which ranges from 3-20%). That means you need to spend 80-97% of your time networking. What do we mean by networking? Networking

Contact people: in person… 1. Get guidance Career Counselor Faculty in your major 2. Talk to family and friends of family family—mother, father, uncles, aunts, cousins, step friends—their parents, uncles, aunts, cousins, step-family members 3. Talk to professionals in your career area of interest in an Informational Interview

Contact people: by phone…

The most powerful strategy for finding a job before it is advertised is by …Calling Jobs that are filled before they are advertised comprise the “hidden job market.” These make up about 3/4ths of all available jobs, according to the U.S. Dept. of Labor. How to go about cold calling Find the phone number of the CEO, Human Resource manager, or other person who hires for the position you are interested in. Create the script—one that is simple and gets straight to the point. Rehearse the script—you will want to sound as spontaneous and natural (versus wooden) as possible. Make the call! The magic words: Hello, my name is I am a recent graduate in from Salisbury University. Through my education and work experience I have developed skills. I am calling to see if you have any positions available in the areas of where I may offer my education and skills.

7 Contact people via: the web… Job posting sites – Professional Organizations Professional Networking Sites LinkedIn Job posting sites – Professional Organizations Professional Networking Sites LinkedIn

LinkedIn… Who uses it?* Over 200,000,000 million professionals 200 countries Roughly 2 new sign-ups per second Executives from every Fortune 500 firm 2.6 million companies have company pages 20 million students –over 2 million groups 35 year old and above comprise 66 % of the users 90% of users find it useful 18% /% 25-34/22% /26% 35-44/22% 45-54/13%-55-64/ Note: according to LinkedIn as of January 2013 (from Career Services Webinar presentation)

9 The Five Golden Rules of Student LinkedIn Profiles 1.Fill out your profile Photo Headline with area of study or ambition Keyword rich summary with types of positions that your are seeking Education All experience and skills—internships, employment, volunteer, student activities Don’t forget honors and awards 2.Join relevant groups 3.Claim your custom URL and always use it on your signature ex: Recommendations from internships and professors 5.Keep your profile up-to-date See the handout that describe these in more detail.

Some ideas… A student example …

11 Add LinkedIn to your signature Add a default signature to your account that includes your LinkedIn URL. For example: Charlie Endicott Associate Director Career Services Salisbury University Connect with me on LinkedIn: harlie

Join LinkedIn Groups – The benefits 1. It hugely increases your networking capacity by connecting you with groups with which you have something in common it could be a professional organization (NACE, APA) career related special interest area (nonprofits, human resources), or a niche group (baseball, sports). The SU alumni association is a great one to follow and engage with; there are other groups such as the SU Business group, Franklin P. Perdue of Business group, a SU INFO group. 2. The groups have job postings specific to that group. 3. The chat groups communicate information and job tips that can be critical to finding a job

Display groups on your LinkedIn page

Some ideas for groups…  SU related groups: The SU Alumni Association SU Business Group, SU Career Services Franklin P. Perdue Group.  Liberal Arts Career Network  Entry-Level Jobs and Internships  SHRM (Society for Human Resource Management)  Public Relations and Communications Professionals  Sports Industry Network LinkedIn is a better search engine for relevant groups than Google…

Google…baseball

LinkedIn…baseball

▪ PR Coordinator at Major League Baseball ▪ Baseball Operations Intern at Pittsburg Pirates ▪ Marketing Trainee at Atlanta Braves ▪ Sports Business Lawyer ▪ Athletic Academic Advisor ▪ Marketing Director Shorebirds Baseball Team ▪ PR Coordinator at Major League Baseball ▪ Baseball Operations Intern at Pittsburg Pirates ▪ Marketing Trainee at Atlanta Braves ▪ Sports Business Lawyer ▪ Athletic Academic Advisor ▪ Marketing Director Shorebirds Baseball Team Networking – Potential Informational Interview Candidates

CONNECT WITH OTHERS Build a strong network of professionals. Invite the people whom you know through— Internships and other work related to your career Informational interviewing SU’s LinkedIn Groups Other LinkedIn Groups related to career areas of interest Your professional organizations College—professors that you know (and they know you!) Volunteer work Click here for LinkedIn Job Search Checklisthere

9 bad habits 1. Sending connection requests to people whom you don't know at all. 2. Sending connection requests without any context, just the default message. (personalize the connection request) 3. Updating your status too often. Don’t clog up their feeds 4. Contacting strangers about job openings to try to circumvent their company's application system. 5. Lying about your title or your job responsibilities.

And more bad habits 6. Indiscriminately endorsing people. No value. 7. Not building a profile but asking people to connect with you anyway. 8. Forgetting that many users can see that you viewed their profile. 9. Using groups to try to sell things.