1. Defining My Professional Band Through LinkedIn
My Brand
Defining My Professional Band Through LinkedIn

2. Things you have already considered
Who I am (Why I’m who you’re looking for!)
Values
Skills
Passions
Strengths
Weaknesses
Associations
My goal
From Personal Brand Workbook

3. Infographics: Graphical sources of information
Use to tell a short story with bold images
Helps viewers get an idea quickly
Enhances websites / blogs
You created infographics in previous class to present social media platform.

4. Why does LinkedIn Matter?
94% of recruiters use LinkedIn to vet candidates
Adding professional photo makes you 14x more likely to be found
LinkedIn members listing skills see increase of 13x in views
- Craig Smith on DMR: important-linkedin-stats/

5. Linked in Stats using Infographics
Recommendations for impactful LinkedIn Profiles have some things in common!

6. LinkedIn Background Mission
To connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.
Our vision creates a shared purpose throughout the company, which is to help our members and employees find passion and purpose to transform their careers.
Launch
Reid Hoffman & team from SocialNet and PayPal
2004 – Promoted to small business owners
2005 – Jobs and Subscriptions introduced
2010 – 90 million members
2013 – Forbes reports almost 97% of employers recruit on LI
Our LIn Story:
Check privacy policy at:
Our LinkedIn Story:
Mission was not clear at first. Who were they building this for? How would it benefit all?
In 2009 new CEO brings focus and clarity to mission and strategic marketing

7. Your LinkedIn Mission Create or expand an online presence
Bolster your resume
Connect with professionals in your industry
Connect with people with whom you’ve actually worked with
Connect with groups and communities that have similar interests
Create a digital portfolio
Apply for a job!
Post a job opening
Post an industry related event
What else?
Connecting on LinkedIn is like endorsing on other social media platforms.

8. Creating a memorable profile
Great communicator who get results!
Creating a memorable profile
Photo
Updated, appropriate, and recognizable
Headline
Value statement (how are you unique?)
What you do and how it benefits others
Summary
What motivates you? What are you especially skilled at?
Recommendations – the power of the endorsement
Ask for project specific recommendations
Manage order of recommendations based on job you want
Skills
Endorsement of skills are specific
Consider adding a customized skill
Contacts
Expand relevant connections
Exclude connections with no value
Respond to requests in timely manner.
Photo -A person who sees your profile should be able to recognize you.
Updated, appropriate, and recognizable – don’t let it be an old, glamour pic that you took a long time ago. Make it current and relevant!
Kawasaki recommends not looking directly at the camera OR using a side profile that only takes up 2/3 of the canvas.
Summary
What motivates you? What are you especially skilled at? (This is the part that is like your cover letter, but NOT the objective of the resume)
Headline
Value statement (how are you unique?) – which words are you using to sell yourself? (Smart, surprising, hacker, critical, undefeated, etc.)
What you do and how it benefits others
Recommendations – the power of the endorsement
Ask for project specific recommendations that you know you did well on. DO NOT ASK FOR A RECOMMENDATION on a mediocre project!
Manage order of recommendations based on job you want – you can order them based on which client might be looking at it.
Skills Endorsement of skills are specific
You can create your own skills that people will endorse (industry specific terms)
No LinkedIn Open Networkers or overseas recruiters should endorse you – the are fake and easily identifiable.
Only endorse others who deserve it – otherwise the value of the endorsement drops.
Consider adding your own, customized skill!
Contacts Expand relevant connections
Exclude connections with no value, especially when you are putting your linked in page out there.
Respond to connection requests quickly
Contacts are people you are endorsing!
[The more connections you have, the more exposed your profile will be – which is a good thing in LinkedIn!]
Increased domestic sales by 148% in first year!

9. Other ways of making your profile unique:
Customize your LinkedIn URL
Make your name stand out and show customization skills
Add a Cover Photo that reflects who you are
InfoGraphic or industry pic
Solicit a recommendation
Include project name, when and your role in request
Add courses, organizations, Awards, Publications, etc.
Add Causes you care about – reflect your passions and interests!
When you ask for a recommendation, it should be a personalized request – what are you asking them to endorse?

10. Let’s look at some LinkedIn Profiles!
What makes these memorable or not?

11. Your Turn to Chime In
Create a LinkedIn account if you haven’t already done so.
Input information in each of the following categories:
Photo
Headline
Summary
Groups
Skills
Certifications
Experience
Ask a peer to review your LinkedIn profile.
Recommendations? – consider adding or editing this area
Commendations? – this area makes you stand out