1. Project Management Institute Heartland (NE) Chapter
By: Wendy Hancock
©2013 LinkedIn Corporation. All Rights Reserved.

2. Wendy Hancock Sales Support Specialist – Enterprise Services LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved.

3. Agenda What is LinkedIn?
Why you want to be “LinkedIn”
What is your personal social media strategy?
Building Your Personal Brand Through Your Profile
Building Your Professional Network
LinkedIn products to leverage
Company Pages
Influencers/Pulse
Groups
Sharing content to make it viral
Endorsements and Recommendations
Demonstration
Questions

4. Growing Global Network
Say: As you can see here, the LinkedIn network is massive. There are over 238 million LinkedIn members in over 200 countries and the network is continually growing. More than two new members join LinkedIn every second. By the end of this session, there will be over 7,200 new members and each week there’s over 1 million new members. Amazing, right?
Ask: So, let’s stop here for a minute and talk about why people join LinkedIn. Why did you join LinkedIn? Use the chat to type in your thoughts.
Do: Comment on customer responses.
Ask: Great, there are lots of reasons people join LinkedIn beyond looking for a job. So, how do you think being a part of the LinkedIn network could benefit you as a Recruiter?
Say: Let’s move on and talk about your role in this network.
Time: 2 minutes
250M+
>2 new
189M+
Members Worldwide
Members Per Second
Monthly Unique Visitors
*238M members & >2 member per second rate of growth as of 8/1/13 | 189m unique visitors using comScore average for Q2‘13 using LinkedIn + SlideShare .

5. Build Your Professional Brand
Real Name
Include a photo
Write a headline
Update your status
Get recommendations
Key Points (animation per each point on this slide, 6 clicks)
Your LinkedIn recruiting strategy starts and ends with your personal profile. Your profile is both your brand and the vehicle for you to act as an ambassador of your company's brand. Through it you can secure your professional reputation on the web, build a network of trusted colleagues and grow your own career by participating in the thriving LinkedIn community.
Why is it important to have a solid personal brand when you have unfettered access with LinkedIn Recruiter?
© 1. Use your Real name
© 2. Include a photo – give me a check if you’ve included a profile pic/an x if you have not
Puts a face with a name
Humanize
People with a photo are 40% more likely to be contacted
©Headline
Headline (include great ideas)
Does not have to be job title
Think about your audience, what is your goal with them?
© Status – how many of you regularly post status updates? If so, what kinds of things do you post?
You don’t just want to post jobs
Interact with your network thoughtfully
Think of the 30/30/30 rule
- 30% Job postings
- 30% Industry news
- 30% Employment info
© Add Links – make your profile actionable, and easy for candidates to click through. (click to disappear box)
Company
Company jobs
Can be customized, as seen here
©Get Recommendations –
especially From people you’ve placed

6. Forge Meaningful Relationships
Connect with those who you have done business with
Connect with those who you would recommend
Connect with those who can help you with your career in the future
Key Points
Connect with those who
You’ve done business with
You would recommend
Can help you with your career in the future
(Chat) Who are some people who you would consider connecting with?
Past/Present Co-Workers and Managers
Potential Employers, Hiring Managers and Recruiters
Professors
Alumni
Classmates
Where there isn’t a natural relationship (yet), be prepared to do the legwork. Always Be sure to personalize your request to connect versus using the “I’d like to connect with you on LinkedIn” – try including a message referencing when you met, or why you’re interested in connecting.
Additional Information
N/A

7. LinkedIn products to leverage
Company Pages
Influencers/Pulse
Groups
Sharing content to make it viral
Endorsements and Recommendations
Key Points
I want to encourage you, if you have yet to join a group, to join many, participate in a few, and run one.
Join Many (up to 50 plus 50 sub-Groups)
Participate in a Few
Run One
Additional Information
N/A
Interactivity:
(raise hand) Raise your hand if you’ve joined a group.
(chat) What kinds of groups have you joined?
(chat) Why did you join these groups? (affirm that they joined, call out great examples of why it’s good to join)

8. In Product Demonstration
Say: Let’s go into Recruiter now and see the workflow in action. You may see my screen flash as I switch my screen over to Recruiter.
Do: Switch your screen to Recruiter.
Say: You should now be seeing my browser. To ensure everyone can still actively participate, please place your cursor over the green tab at the top of your screen. You’ll see a dropdown menu. Click the Participants icon and the Chat icon to make these windows visible on your screen.
Ask: When you have both of these windows set up, please use the Chat window to tell me what workflow step you’re most excited to learn more about?
Do: When customers are ready, clear feedback and start your demonstration.
Demo Time: 40 minute

9. Review Why LinkedIn? Personal Brand Network Utilize the products
Build your Profile
Network
Utilize the products
Key Points
I want to encourage you, if you have yet to join a group, to join many, participate in a few, and run one.
Join Many (up to 50 plus 50 sub-Groups)
Participate in a Few
Run One
Additional Information
N/A
Interactivity:
(raise hand) Raise your hand if you’ve joined a group.
(chat) What kinds of groups have you joined?
(chat) Why did you join these groups? (affirm that they joined, call out great examples of why it’s good to join)

10. Questions?
Questions?
Do: Save a couple of minutes at the end of the session for customer questions.
Ask: In the last few minutes of our session, are there any final questions I can answer?
Time: 3 minute