1. 5 ways Linkedin can help you build a professional brand
Are You…
or Left Out?
LinkedIn 101:
It is my pleasure and privilege to welcome you on behalf of LinkedIn.
I am your presenter Lindsey Pollak coming to you live from New York City.
Kevin Grub of Villanova University is our moderator. Welcome!
We are thrilled that you have joined us.
Welcome and thank you for spending this next hour with us!
5 ways Linkedin can help you build a professional brand
©2013 LinkedIn Corporation. All Rights Reserved.

2. Agenda
What Is LinkedIn? Build a Professional Online Presence: Profile Add Connections with “Warm” Contacts and Alumni Research Companies & Industries: Company Pages Explore Opportunities Find Relevant Jobs and Internships: Jobs Portal
Our goal in this one-hour webinar is to twofold: 1) to help you do your job better as a career services professional and 2) to help your students and alumni help themselves to find jobs and advance in their careers more effectively.
I will share several live demos so you can see LinkedIn in action and also share many examples from career centers around the world.
©2013 LinkedIn Corporation. All Rights Reserved.

3. Make career decisions Make academic Find Jobs decisions Create a
Professional profile
Research
career paths
©2013 LinkedIn Corporation. All Rights Reserved.

4. 225M+ 60K+ 64% 150+ 30M+ 2.9M+ Fortune 500 Who Uses LinkedIn?
college and university
alumni groups
professionals
64%
outside the U.S.
150+
industries
30M+
students and recent grads
Executives from every
Here are newly updated statistics about LinkedIn.
The main takeaway from this slide is that there are a whole lot of incredibly diverse people on LinkedIn – all together in one place -- Fortune 500 companies, nonprofits, arts organizations, government agencies, small businesses, recruiters, active job seekers and passive job seekers. No matter what profession, position or locations your students want to work in, they’ll find related people and opportunities on LinkedIn.
So let’s look at the many ways you and your career center can use this huge network to achieve your goals and help your students.
Fortune 500
company
2.9M+
companies
©2013 LinkedIn Corporation. All Rights Reserved.

5. Build a Professional Online Presence: Profile

6. Profile Tips Build alliances! Professional photo of you alone
Headline with career ambitions and/or area of expertise
Keyword-rich summary that includes positions you have/held
Inclusion of volunteer activities and civic engagement
Recommendations from supervisors, professors and advisors
Here you can see I’ve taken the 5 golden rules of LinkedIn profiles and adapted them to student profiles.
[CLICK THROUGH EACH TIP]
Many career centers are beginning to teach LinkedIn profiles when they teach resume workshops and providing handouts or website articles about LinkedIn profile writing and other elements of the website. That is a terrific best practice.
©2013 LinkedIn Corporation. All Rights Reserved.

7. Add Connections with “Warm” Contacts and Alumni
Onto our next topic. As you talk to your students about building a professional network on LinkedIn, you’re likely to hear this comment: “But I don’t know anyone!”
This is the biggest resistance careers professionals told us they hear from students. Students join Facebook and immediately connect to 600 people. LinkedIn takes more patience and professional savvy. It also requires an understanding of who is actually in your network.
LinkedIn provides a great opportunity to help students understand who is in their network and to connect with these important contacts. Networking doesn’t mean cold-calling dozens of people. It means connecting with the people you already know and building your network from there.
©2013 LinkedIn Corporation. All Rights Reserved.

8. Research Companies & Industries: Company Pages
Social media is certainly a communication and networking tool for students. It is also a valuable research tool. This is the third way that LinkedIn can help your students find jobs and internships.
When students comes to you with interest in a specific company, show them how to research using LinkedIn company pages. They will simultaneous learn valuable information about the company AND find networking connections into that company.
LinkedIn Company pages feature a wealth of incredibly valuable information for student job seekers.

9. Research Companies & Industries: Groups
Social media is certainly a communication and networking tool for students. It is also a valuable research tool. This is the third way that LinkedIn can help your students find jobs and internships.
When students comes to you with interest in a specific company, show them how to research using LinkedIn company pages. They will simultaneous learn valuable information about the company AND find networking connections into that company.
LinkedIn Company pages feature a wealth of incredibly valuable information for student job seekers.

10. Explore Opportunities
What if a student comes doesn’t know what company or industry he or she wants to work for and isn’t ready to look for jobs in the Student Jobs Portal?
One of my favorite uses of LinkedIn is for students with nontraditional interests or students who are undecided.
Encourage these students to use LinkedIn‘s Advanced Search as a starting point in their career research. Students can type in almost anything that interests them and discover how that interest might become a career option.
For instance, let’s say a student think sit would be cool to work with video games. But he’s not sure what kinds of jobs exist, where they are and what kind of experience you need to get those jobs.
Just type the phrase “video games” into LinkedIn’s Advanced Search tool and you’ll see the profiles of anyone on LinkedIn who has the phrase in his or her LinkedIn profile. Essentially, LinkedIn is a database of the career paths of over 225 million people.

11. Utilize the LinkedIn Alumni Tool http://linkedin.com/alumni

12. LinkedIn Alumni Tool cont’d
Slide 40: Insert a couple screenshots of alumni tool in case not doing live demo

13. Ad this link on your career center site!
Find Relevant Jobs and Internships: Jobs Portal
Ad this link on your career center site!
Another brand new feature of LinkedIn is the Student Jobs Portal at
In a nutshell:
• LinkedIn has built a job portal for students and recent grads
• It provides quick access to entry-level jobs and internships on LinkedIn from the best companies in the world, including jobs in non-profit and government agencies
Based on a student’s education and interests, LinkedIn will recommend jobs specifically targeted to that student – right on his or her home page or with optional alerts.
The student job portal is free.

14. ©2013 LinkedIn Corporation. All Rights Reserved.