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LinkedIn 101 for Career Services: 5 ways LinkedIn can help students build a professional brand and land a job ©2013 LinkedIn Corporation. All Rights Reserved.
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Agenda What Is LinkedIn? Build a Professional Online Presence: Profile Add Connections with “Warm” Contacts and Alumni Research Companies & Industries: Company Pages Help Undecided Students Explore Opportunities Find Relevant Jobs and Internships: Student Jobs Portal ©2013 LinkedIn Corporation. All Rights Reserved. 2
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64% outside the U.S. Who Uses LinkedIn? 259M + ©2013 LinkedIn Corporation. All Rights Reserved. 3 professionals 2.9M + companies 150 + industries Executives from every Fortune 500 60K + college and university alumni groups company 30M + students and recent grads
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©2013 LinkedIn Corporation. All Rights Reserved. Build a Professional Online Presence: Profile
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LinkedIn Profile Sections ©2013 LinkedIn Corporation. All Rights Reserved. 5
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LinkedIn Profile Sections ©2013 LinkedIn Corporation. All Rights Reserved. 6
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LinkedIn Profile Sections ©2013 LinkedIn Corporation. All Rights Reserved. 7
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LinkedIn Profile Sections ©2013 LinkedIn Corporation. All Rights Reserved. 8
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LinkedIn Tips (from Career Services) ©2013 LinkedIn Corporation. All Rights Reserved. 9 Settings – while you are creating or making significant changes turn on/off activity broadcast Use your current resume to complete all the fields - organizations, attach projects, skills (keywords), education, websites Your profile should be concise yet comprehensive Header and Summary are important Create a customized profile URL – For personal branding, attach everything on the web to your full name
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1 Professional photo of you alone 2 Headline with area of study and/or career ambitions 3 Keyword-rich summary that includes type of positions student is seeking 4 Inclusion of volunteer activities, internships, and extracurriculars 5 Recommendations from professors, advisors, internship colleagues and supervisors Profile Tips (from LinkedIn) ©2013 LinkedIn Corporation. All Rights Reserved. 10
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Add Connections with “Warm” Contacts and Alumni ©2013 LinkedIn Corporation. All Rights Reserved. 11
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Add Connections with “Warm” Contacts and Alumni ©2013 LinkedIn Corporation. All Rights Reserved. 12 Think quality, not quantity - Link with people: You know from other sources With whom you’ve had at least 1 meaningful interaction For whom you could write a recommendation From whom you could ask for a recommendation You would feel comfortable introducing to a contact Who have professionalism, integrity, etc. Personalize your invitation message. Explain how you know them or why you want to connect. Levels of connection 1 st level – you know them 2 nd level – your contacts know them 3 rd level – your contacts’ contacts know them
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©2013 LinkedIn Corporation. All Rights Reserved. Research Companies & Industries: Company Pages
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©2013 LinkedIn Corporation. All Rights Reserved. Research Companies & Industries: Groups
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©2013 LinkedIn Corporation. All Rights Reserved. Help Undecided Students Explore Opportunities
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©2013 LinkedIn Corporation. All Rights Reserved. Utilize the LinkedIn Alumni Tool http://linkedin.com/alumni
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©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Alumni Tool cont’d
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©2013 LinkedIn Corporation. All Rights Reserved. Find Relevant Jobs and Internships: Student Jobs Portal http://linkedin.com/studentjobs Ad this link on your career center site!
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©2013 LinkedIn Corporation. All Rights Reserved. 19
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