1. Effective Use of LinkedIn for Job Seekers RANDALL CROCKER LDS B USINESS C OLLEGE P ROFESSIONAL N ETWORKING G ROUP J ANUARY 28, 2013 801-633-8383 randall@crocker.cc http://randallcrocker.com http://www.linkedin.com/in/randallcrocker

2.  193M+ members (about half in USA)  2 new members join every second  1,248,019+ groups  150+ industries  Male 59% / Female 41%  2 million company pages  Executives from ALL Fortune 500 companies LinkedIn By the Numbers

3. What Can It Do for Me?  Promote yourself  Promote your interests  Network with others  Research job opportunities  Research people  Research companies

4.  Photo & Headline  Activity  Background  Summary  Skills & Expertise (endorsements)  Experience  Volunteer Experience & Causes  Education  Publications / Projects / Languages / Additional Info  Recommendations  Connections  Groups  Following New LinkedIn Profile http://www.linkedin.com/profile/sample http://blog.linkedin.com/2012/10/16/meet-the-new-linkedin-profile/ Rolling Out Now

5.  Your Name  Picture  Professional Headline  Connect with 501 People  Personal URL Tell your professional story http://www.linkedin.com/profile/edit?trk=tab_pro New Profile Design Cleaner look

6.  Personal Information  Contact Settings  Websites  Twitter Share how to contact you http://www.linkedin.com/profile/edit?trk=tab_pro

7.  Summary  Specialties  Link to video, image, document, presentation Tell your professional story http://www.linkedin.com/profile/edit?trk=tab_pro

8.  Current Title  Experience Tell your professional story http://www.linkedin.com/profile/edit?trk=tab_pro

9.  Volunteer Experience & Causes  Education, Publications, Projects, Languages  Additional Info  Interests  Personal Details  Advice for Contacting You  Honors & Awards  Organizations Tell your professional story http://www.linkedin.com/profile/edit?trk=tab_pro

10.  Skills & Expertise  Endorsements  Recommendations Tell your professional story http://www.linkedin.com/profile/edit-skills?locale=en_US&goback=%2Enpe_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1

11. Tell your professional story  LinkedIn Groups  Following  News  Companies http://www.linkedin.com/myGroups?trk=hb_side_grps_top

12. Engage with your network Create a group http://www.linkedin.com/createGroup?displayCreate=&trk=anet_creategrp

13. Discover people and opportunities  People Search http://www.linkedin.com/search?trk=advsrch

14. Discover people and opportunities  Job Search http://www.linkedin.com/jobs?search=&trk=hb_advjs

15. Discover people and opportunities  Companies Search http://www.linkedin.com/csearch/results

16. Discover people and opportunities  Build your network by adding your email addresses https://www.linkedin.com/fetch/importAndInviteEntry?trk=hb_add_conn

17. Discover people and opportunities  Build your network by reconnecting with colleagues and alumni http://www.linkedin.com/reconnect?displayCategories&trk=tyah http://www.linkedin.com/edurec?display&trk=tyah

18. Discover people and opportunities  Invitations should be personal and relevant  300 or less characters Preston, We are both in the ELP Group. You have an impressive background. I'd like to add you to my network. I’m a technology marketing VP looking for a new executive marketing opportunity. Any recommendations of people I should talk to? Thanks, Preston. -Randy RANDALL CROCKER 801-633-8383

19. What are you doing on LinkedIn? ACTIVITY  LinkedIn wants to see more activity from you  What you do communicates who you are and what you’re interested in

20. Engage with your network  From Home  Within Groups Status Updates

21. Engage with your network  Create a group for your event  Promote within other groups Events  Use the SlideShare to post relevant content  Use Advanced Search to identify audiences http://linkd.in/Q0kPtz

22. Promote your business  Company Status Updates  Highlight products and services  Aggregated information about company employees http://learn.linkedin.com/company-pages/ Company Pages

23. Promote your business  From your home page, select “Companies”  Top right-hand corner, select “Add a Company” http://www.linkedin.com/company/add/show Create a Company Page

24. Promote your business  A look under the hood http://www.linkedin.com/company/utah-oracle-users-group/edit?trk=admin_tools

25.  Go to the “More” menu and choose “Applications Directory.”  Choose just a few applications that you want to add to your profile.  Favorites include Amazon Reading List (if you are an Author be sure to display your book), Wordpress, Google Docs and SlideShare. Feature Applications http://www.linkedin.com/static?key=application_directory&trk=hb_side_apps

26.  Up to 3,000 invitations  Up to 30,000 connections  Follow up to 1,000 companies  Up to 120 characters in professional headline  Up to 2,000 characters in your summary  Up to 500 characters in specialties  Up to 50 groups  For each experience, 100 characters for title and 2,000 for description  Up to 1,800 characters on how to connect with you  1,000 characters to describe interests  Up to 300 characters to write an invitation Numbers / Limitations

27. http://www.linkedin.com/outlook LinkedIn Tools Other Tools  Email Signature  Mac Search Widget  Google Toolbar Assistant http://www.linkedin.com/static?key=tools

28.  http://www.linkedinlabs.com http://www.linkedinlabs.com LinkedIn Labs http://www.linkedinlabs.com/inmaps http://instant.linkedinlabs.com/

29. Wordle “word clouds”  http://www.wordle.net/ http://www.wordle.net/ Melonie Dodaro: Optimize your LinkedIn Profile in 21 Easy Steps  http://reports.topdogsocialmedia.com/linkedin-guide/ http://reports.topdogsocialmedia.com/linkedin-guide/  http://topdogsocialmedia.com/linkedin-training-creating-the-perfect-profile/ http://topdogsocialmedia.com/linkedin-training-creating-the-perfect-profile/ Ken Krogue: 31 LinkedIn Tips – How to Use LinkedIn Best Practices for B2B Prospecting  http://www.kenkrogue.com/social-networking/31-linkedin-tips-how-to-use-linkedin- best-practices/ http://www.kenkrogue.com/social-networking/31-linkedin-tips-how-to-use-linkedin- best-practices/ Dennis Wood: Headhunters Edge: Networking, Career, and Job Search Strategies From The Dark Side  http://budurl.com/a4t2 http://budurl.com/a4t2 Randall Crocker: Effective Use of LinkedIn for Job Seekers  http://randallcrocker.com/#contact-section http://randallcrocker.com/#contact-section Resources