Efficient recruitment through social media The Social HR Caroline Teugels Executive Director FIP-IFP

About me FYI Caroline Teugels Executive Director of the International Federation of Podiatrists Passion for feet and management Where to look to hire a new colleague? That’s why I’m here

The business dictionary defines recruitment as… …the process of finding and hiring the best- qualified candidate … It is a 5 steps recruitment process Read more: n/recruitment.html#ixzz44mUJy5Khhttp:// n/recruitment.html#ixzz44mUJy5Kh

Range of recruitment channels INFORMAL CHANNELS with limited publication where only a select group opportunity to apply FORMAL CHANNELS broad publication

1/ networking through own employees – referral program Pro: very successful channel (also with social media) fast recruitment process and good connection with future employee Contra: less diversity in the candidates if candidate isn’t successful in the application  negative influence on involvement current employee Informal channel

1/ networking through own employees – referral program Pro: very successful channel (also with social media) fast recruitment process and good connection with future employee Contra: less diversity in the candidates if candidate isn’t successful in the application  negative influence on involvement current employee 2/ spontaneous application Pro: passive, no big effort opportunity for job sculting Contra: only possible with good employer branding and brand awareness Informal channel

1/ jobsites Pro: good visibility Contra: attracts a lot of CV’s, big effort 2/ campus recruitment Pro: good visibility good employer branding and brand awareness Contra: limited diversity in candidates 3/ recruitment managers – head hunters Pro: have a great network interesting if low employer branding Contra: budget Formal channel

4/ job fairs Pro: direct connection good visibility and employer branding and brand awareness Contra: budget target group unknown (youngsters) – effectivity? 5/ own website Pro: easy : inhouse optimalisation SEO Contra: limited visibility 6/ print ad (own magazine-press) Pro: visibility with specific group – define scope Contra: budget Formal channel cont’d

Social recruitment Use social media in recruitment + social HR: – Recruitment – Employer branding – Internal communication

1/ reach, attract and connect with potential candidates: Generation Y 2/ Place and promote vacancies among specific target groups 3/ Get to know the background of your candidates Your new colleague through SM

The branding of your associations Your associations executives and staff are visible Permanent presence on the scene First : Your association on SM

If you want to get results: goals and measurement Think, think, think Do, do, do Social recruiting = social media strategy

Social media networks in Belgium Facebook : 6.2 million accounts in Belgium LinkedIn in twelve months, 15 % of new users

World’s largest professional network on the Internet with more than 400 million members in over 200 countries and territories. Professionals : more than two new members per second. > 40 million students and recent college graduates on LinkedIn. Age range 25y – 55y Others FR: Viadeo : in million members worldwide, including 10 million in France DE Xing : 90% from the D-A-CH area

STEP 1: Set up personal profile and optimise it -Completeness -Create Your Vanity URL be.linkedin.com/in/carolineteugels -Add Skills And Get Endorsements - Use Keywords in Your Headline. Step by step recruiting on LinkedIn

STEP 2: Newsfeed/status update Share a vacancy through an update (1 vacancy per day) This update is shared with your network Share it on weekdays (morning) : big linkedIn traffic at noon

Step by step recruiting on LinkedIn STEP 3: make own association group – association page Your own linkedIn group to stimulate discussions and create a community

Step by step recruiting on LinkedIn Your association page: Share education, info,… Possible to post vacancies on the page, or the recent updates Vacancies can be linked to the career page: job slots to pay

Step by step recruiting on LinkedIn LinkedIn: business solutions -jobslots -careerpage -etc…

Go hunting yourself Find your new colleague on LinkedIn:

Go hunting yourself Advanced search -search specific profiles -use filters to define search -use synonyms -use AND, OR, NOT -look into groups -keywords -commercial use limit (100 profiles) reset every month

Facebook is now over 11 years old nearly 1.4 billion Facebook users 47% of all Internet users are on Facebook Nearly 75% of Facebook’s revenue comes from mobile advertising Direct uploads of user videos to Facebook now exceed YouTube

Facebook is not meant for recruitment Job seekers can connect Job seekers can get to know you (association branding) Why facebook

Post vacancies Target ads Use your network Screen your potential candidates Recruitment on facebook

groups are for communities who share common interests pages are for org. Facebook.com/pages/ create

An association page because Association Branding Up to date information Possibility to reach your community : post vacancies Interact with members, grow your community

Mission: To give everyone the power to create and share ideas and information instantly, without barriers

Stay engaged! What keywords and hashtags do your target candidates typically search for? What Twitter chats do these candidates frequent, and when do these chats occur? What are the most likely times your target audience will be present on Twitter? Recruitment on twitter