1. Top 5 Facebook Tips Mark Smith Rosemary Turner

2. What is Facebook? Users create a personalised profile for themselves and then add people as friends to share information with each other Users can also join and ‘like’ pages or networks organised by a workplace, school or university Users can use Facebook as a platform to share photos, videos, personal updates, and invitations to events http://en.wikipedia.org/wiki/Facebook

3. The Stats: Users Worldwide Global Audience of over 500 million Average user spends 55 minutes per day on Facebook Average user becomes a fan of 4 pages each month Average user is a member of 13 groups More than 3 billion photos uploaded to the site each month http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/

4. The Stats: Users in Australia Within Australia, Facebook is currently the most used social media site and a key driver in Australians’ trial and uptake of social media There are more than 9 million users in Australia 83% of social networkers name Facebook as their main social networking platform, up from 72% in 2008 and 34% in 2007 Three quarters of Australian Internet users (75%) have visited Facebook, and 59% have a Facebook profile http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/

5. Facebook at UWS www.facebook.com/UWSAlumni www.uws.edu.au/facebook

6. Top 5 Facebook Tips 1.Groups vs. Fan Pages 2.Privacy Considerations and Professional vs. Personal 3.Facebook as a Recruitment Tool 4.Communication Strategy 5.Link to Twitter

7. 1.1 Fan Pages Facebook pages enable public figures, businesses, organisations and other entities to create an authentic and public presence on Facebook Facebook Pages work best for brands and businesses who wish to grow their fan or customer bases. Pages are generally better for long-term relationships with fans, readers or customers Pages provide statistics and metrics around visitor demographics, likes, comments, page activity, etc. Can promote pages with adverts and create events

8. 1.2 Groups Facebook Groups allow people to come together around a common cause, issue or activity to organise, express objectives, discuss issues, post photos and share related content Facebook Groups are the place for small group communication and for people to share their common interests and express their opinions Facebook Groups are better for smaller, personal interactions around a cause. No statistics or metrics are available for Facebook Groups

9. 1. Groups vs. Fan Pages Facebook Pages work best for brands and businesses who wish to grow their fan or customer bases Pages are generally better for long-term relationships with your fans, readers or customers Facebook Groups are better for smaller, personal interactions around a cause http://thesocialmediaguide.com.au/2010/09/23/facebook-pages-vs-facebook-

10. 2.1 Privacy Considerations Remove yourself from Google search results Protect your photo albums by making sure only your friends can see them Protect dubious photos people take of you by making sure only you can see them Make your contact information private Avoid embarrassing wall posts by blocking access to your posts

11. 2.2 Professional vs. Personal Professional No personal opinions Formal language e.g. complete sentences Refrain from trivia e.g. I just had my morning coffee Personal Use your discretion, but be careful not to offend business contacts who are your friends

12. 3. Facebook as a Recruitment Tool Direct people to your Facebook page via people and the media Create a sense of community through communicating on a personal level Channel traffic to your official website through shared content on Facebook Build brand reputation among new audiences

13. 4. Communication Strategy Plan your Facebook communications Mentions allow you to directly communicate with other users, and to direct your friends to other users and key pages Share videos, photos, events, as well as links to external content and other pages of interest Demographics of your fans should be considered when planning communications Limit your daily posts

14. 5. Link to Twitter Twitter for Facebook Application Posts your tweets to the wall of your Facebook Fan Page Posts your tweets on your Facebook Profile and on your fans’ and friends’ Facebook news feeds Share your Twitter profile with your Facebook fans and friends so that they can follow you http://support.twitter.com/groups/31-twitter-basics/topics/112-linking-to-your-blog-or-website/articles/31113-how-to-use-twitter-with-facebook

15. Thank You Mark Smith mark.smith@uws.edu.au @UWSNews www.twitter.com/UWSNews Rosemary Turner r.turner@uws.edu.au @UWSAlumni www.twitter.com/UWSAlumni