1. Linkedin

2. What is Linkedin? Linkedin was established in May 2003 Operates the worlds largest professional network on the internet Linkedin’s mission is to connect the world’s professionals to make them more productive and successful Allows users to post their job credentials and job related experiences Two types of networks available o Personal o Business/corporate

3. Personal Application 200 million members in over 200 different countries worldwide 25% of visiting members came through mobile apps There are 2 new members every second Three out of four users want to be approached for other job opportunities In 2011, Linkedin launched its mobile app Over 58 million users have been “endorsed” since it became a feature 6 months ago

4. Personal Linkedin Page

5. Business Application More than 2.8 million companies have Linkedin company pages Linkedin counts executives from all Fortune 500 companies as members 60% of users have clicked on an advertisement when visiting Linkedin

6. Business Linkedin Page

7. Creating a Profile Create a company profile o Tell your story o Information about your business and brand Add a products and services tab o Feature products and services in order to draw a target audience Spotlight customer recommendations o Allow customers to recommend your products and services o This provides authentic endorsement for your business

8. Benefits Individuals or companies find other companies through: o Recommendations made by Linkedin: ‘People you may know’ o Through the search bar o Making connections through groups o Through job search o Through company search Companies Benefit o They receive job applications o They gain a public space for their products to be viewed o Allow employees to interact

9. Questions How many members does Linkedin have worldwide? What percentage of users clicks on advertisement while using Linkedin? What three additional heading features does Linkedin offer companies? What are the three steps to creating a company website? What are some of the benefits of creating a company profile?