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LINKEDIN.COM Some Details On Hiring Solutions. Linkedin.com home page.

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Presentation on theme: "LINKEDIN.COM Some Details On Hiring Solutions. Linkedin.com home page."— Presentation transcript:

1 LINKEDIN.COM Some Details On Hiring Solutions

2 Linkedin.com home page

3 About Linkedin.com  Started in year 2002, site officially launched on May 5, 2003  world’s largest professional network on the Internet with 161 million members in over 200 countries and territories  available in seventeen languages: English, Czech, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Polish, Portuguese, Romanian, Russian, Spanish, Swedish and Turkish  LinkedIn has 2,447 full-time employees located around the world  25m+ members in Asia and the Pacific  15m+ members in India  Linkedin.com corporate hiring solutions are used by 82 of the Fortune 100 companies  More than 2 million companies have LinkedIn Company Pages

4 About Linkedin.com LinkedIn's Indian user base has grown 300% in the three years it has had a marketing presence in India India is second-largest market globally for linkedin.com, bigger than China and only behind the United States

5 Linkedin.com home page Different from Naukri.com home page 1. No company link/ logo/ banner on linkedin.com home page 2. A candidate can not take any action without registering to Linkedin.com. It is not open site 3. Linkedin.com is positioned as your professional identity online and not just recruitment database/ site 4. Free search of candidates/ fellow professionals available only by name and last name. Full profile can not be viewed

6 Offerings from Linkedin.com  Hiring solutions  Marketing solutions  Premium subscriptions

7 Hiring Solutions::LinkedIn.com 1. Sourcing Candidate a) LinkedIn for recruiter (corporate/ staffing agency/ Talent Direct) b) Referral Engine 2. Jobs a) Job Slots b) Deliver personalized jobs to your target audience 3. Employer Branding a) Career Pages b) Work with Us c) Recruitment Ads

8 Hiring Solutions :: Sourcing Candidates LINKEDIN FOR RECRUITERS 1. Access LinkedIn Network a) Expand your reach beyond your personal network to reach qualified passive candidates b) Master even the toughest searches with powerful search refinement filters c) Target candidates precisely based on company, location, industry, skill set, keywords and full user profiles 2. Contact Candidates Directly a) Through inmails b) Speed communications with InMail templates and one-to-many InMails 3. Manage your pipeline a) Organize your workflow with project folders and reminders b) Synchronize team activities with shared folders, searches, profiles, and candidate notes c) Track sourcing activity for insights 4. LinkedIn Talent Pipeline

9  Reach thousands of candidates with highly-targeted InMail campaigns  Generate awareness for upcoming recruiting events. Elevate your employment brand profile  Tell us who you’re trying to hire and give us your message. LinkedIn manages the campaign for you. You collect the names and contact information of highly-qualified candidates Hiring Solutions :: Sourcing Candidates TALENT DIRECT

10  Broaden your audience to passive and active candidates  Reach the 60% of professionals who are open to opportunities, but not proactively looking  Jobs automatically target the most relevant candidates using LinkedIn's matching algorithms and profile data. Engage candidates with personalized jobs across LinkedIn's site and beyond  Let your jobs go viral a) by sharing with your networks on LinkedIn, Facebook and Twitter b) LinkedIn members forward jobs to relevant connections  Engage talent with personalized jobs on your LinkedIn Career Page, Employee Profile pages, and even across the Internet Hiring Solutions :: Jobs JOB SLOTS

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12  Deliver personalized jobs across the web to your most important audiences  Reach just the right candidates wherever they browse. Reach out across the web to target top passive candidates. Go far beyond career-focused sites frequented by only active candidates  Target candidates by professional background. Define your exact audience, and your ads will appear only for these professionals, based on LinkedIn profile data. Maximize your ROI  Get your jobs noticed by passive candidates. LinkedIn’s job matching algorithm highlights your most relevant jobs for the viewer based on their LinkedIn profile Hiring Solutions :: Jobs JOBS FOR YOU

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14  Position Your Company as an Employer of Choice. Create a home on LinkedIn to highlight your jobs, feature employees, and build your employment brand  Showcase your employment brand where professionals already go for insights. Differentiate your company with videos, banners, and employee spotlights. Keep candidates in the loop by encouraging them to "follow your company" on LinkedIn  Your content adapts to viewers based on their LinkedIn profile. Tailor your messages based on a candidate's job function, industry, geography, and more  Your page automatically displays your most relevant jobs for each viewer. Let top candidates know you’re hiring people like them Hiring Solutions :: Employer Branding CAREER PAGES

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16  Own the Ad Space on Your Employees' Profiles. Engage candidates as they interact with your employees on LinkedIn  Reach candidates through your employees' profiles. Reach top talent in the context of their relationship with your employees. Easily engage candidates and direct them to your LinkedIn Career Page and your most relevant jobs  Feature your most relevant jobs. Display jobs personalized to each viewer to let candidates know you're hiring  Keep your hiring needs top of mind among candidates who prefer networking to traditional job boards. Influence passive job seekers Hiring Solutions :: Employer Branding WORK WITH US

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18  Reach the Right Candidates with Your Employment Brand  Feature ads to LinkedIn members who exactly match your messaging criteria. Deliver a highly relevant message. Increase candidates’ response rates  Warm up passive talent. Become a top-of-mind employer among your target audience. Appeal to passive candidates: the more they see your brand, the more likely they are to consider you.  Ramp up your talent pipeline. Circulate jobs through content ads to generate a robust talent pipeline. Drive traffic to your jobs and LinkedIn Career Page to boost sourcing effectiveness Hiring Solutions :: Employer Branding RECRUITMNT ADS

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21 LinkedIn Talent Pipeline  LinkedIn Talent Pipeline gives you one place to grow, track and stay connected with all of your talent leads  Talent Pipeline is built right into LinkedIn Recruiter  LinkedIn Talent Pipeline brings all of your talent leads together, whether they come from LinkedIn or from any other source, such as a job board, career fair, your ATS or even a business card  Available free of cost with std recruiter license OR a special stand-alone license is available for purchase.

22 Talent pipeline makes it easy to 1.Import a single lead, multiple resumes or a spreadsheet with a few simple clicks. 2.Connect leads automatically to their LinkedIn profile as you import them. 3.Attach a resume to any LinkedIn profile 4.Leads that don't have LinkedIn profile can still be created and managed in Recruiter LinkedIn Talent Pipeline


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