Welcome to the Social Media Boot Camp. Who is using social media?

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Presentation transcript:

Welcome to the Social Media Boot Camp

Who is using social media?

DEMONSTRATION

7 DAYS OF TWITTER

Day 1: Follow 2 Be Followed Follow people important to your business. Follow people you are interested in.

Day 2: Care The best way to engage is to respond to others using that way you can talk to people even if they aren’t following you.

Day 3: Follow Ideas Events Client Names Topics

Day 4: Share Useful Content Pass along interesting articles Become a resource for good info Promote original content made by your followers

Day 5: Connect Pick up the phone Plan a lunch Move the conversation to the next level.

Day 6: Re-tweet Repeat good information Give credit where credit is due Ask for re-tweets from followers

Retweet: Do the Math 50,500 50, ,000 = 110,500 50, , ,560 = 121,120

Day 7: Repeat As you go through this process over and over your following will grow, guaranteed.

In review: Follow Care Follow Share Connect Re-tweet Repeat

Tricks & Tactics Set up a lead generating machine through your blog or website Schedule your tweets and messages automatically Run powerful searches in realtime

STRATEGY What is your 12 month plan? What key industries are you targeting? Who are the people internally, and externally that need to be involved?

CASE STUDIES

STEP 1: LinkedIN Associate Trademark and Patent 2 new matters in 30 days

Step 2: Twitter Senior Partner Venture Capital and Start-ups 2 large tech clients through Twitter

Step 3: Blogs Partner Employment Law Blog $100,000+ from a single client

Step 4: Publicity from Blog 10,000 monthly visitors Wall Street Journal 60 Minutes Above the Law Amplifiers

Does anybody know a contracts lawyer?

It’s a number’s game CONTACTS PROCESS CLIENTS

Online Funnel SEO OR PPC SEARCHERS CLICKS SITE VISITORS TAKE ACTION ENGAGE $$$

Site visitors Who is your ideal client?

Take action What type of action do you want visitors to take?

Engage GET TO SIX

Actions Call Connect on LinkedIN, Twitter, or Facebook Sign up for your RSS feed Share your site with their friends and followers

FREEBIE Grab this free report and learn how to: Identify, qualify, and engage new prospects with social media Build a national reputation with free tools Turn your associates into rainmakers

People don’t have a hard time finding a lawyer- they have trouble choosing 1

Feed the Funnel

2. Share Content Articles Alerts Podcasts Webinars Conference panels Power points Video Links or URL’s

Free Tool Kit Bit.ly Tweetdeck.com Ping.fm Hootsuite.com

A few final questions: Does anybody I do business with use social media? Do I have the time for social media? Will I bring in more business? Whose job is it?