1. Social Media Primer

2. Social Media is Great For: Building awareness and attracting new business Fostering community Providing helpful content and information Connecting & making supporters happy in the process!

3. 3 Things To Keep in Mind Social media is a conversation, not just a one-way channel There’s no “right” way to do it Lots of opportunities to experiment & see what works!

4. Have a Strategy What are your goals? How can social media help with your goals? Experiment, test, and reassess Go where your community is online Pick channels that make sense for more return on your time and effort

5. Microblogging Microblogging What are you doing? What are you doing? SMS, instant messaging, web updates SMS, instant messaging, web updates Short, succinct updates –140 (now 117) character limit per Tweet Short, succinct updates –140 (now 117) character limit per Tweet Started as way to document life activities, but has evolved into more uses Started as way to document life activities, but has evolved into more uses

6. Followers and Followees Build up a larger network of followers to broadcast your message to a wider audience Follow users who share worthwhile, relevant, information

7. What’s Twitter Good For? Quick updates, calls to action Sharing content (blog posts, pictures, resources, etc.) Promoting events, deals, contests, new offerings Conference and event updates News source, news aggregator Solicit answers to question, get feedback

8. Listen Too! Track mentions of company name/replies/hashtags/keywords/lists Listening tools like: Social Mention, Twitter Search, HootSuite, TweetDeck Respond to questions and comments, engage with community Use tracking data to inform strategy

9. #hashtags to group together topics

10. Find & Follow WeFollow Twtrland Twitter Lists (created by Twitter users for other users to find relevant people to follow)

11. Disaster Response Protests in Iran Arab Spring Japan Typhoon On the ground, real-time updates, accessible when traditional web and media are not

12. Tag Photo on a Page

13. More on Tagging Photos on a Page You do not have to post photo to your personal profile first You can post as page (if you are admin) or as yourself Individual privacy settings to prevent yourself from being tagged or require pre- approval for tags (tagging restrictions can also be set by page)

14. You can tag photo using “@” sign before name of the page from your personal profile. It will appear on your personal profile AND the page

15. Facebook Profile Connected to friends Control privacy options: posts/pictures visible to certain people, friends, friends of friends, or everyone Ability to message friends, post on their walls, if they allow this

16. Facebook Page “Likes” (formerly Fans) of Page May not message individual group members unless they have messaged group owner

17. Strengthen Page Network Tag community members in photos * “Like” other related pages (teacher pages, Forrest Yoga-related pages, brands in retail store, etc.) Pin important status updates to top of page Respond to messages sent to page Share content originally posted by other members or pages

18. Pin a Post Click Pencil at side of post Select “Pin to Top

19. Highlight a Post Highlighting a Post makes it spread out across both columns of the page

20. Target Your Updates In Admin Panel, under Manage Permissions, check Post privacy gating

21. Then Use Compass Button

22. Schedule a Post

23. Events Best to add events from your page so you have current and past events all in one place You can no longer invite entire Page network (i.e. Likers) SO… Invite people from your individual profile & have other peeps do the same

24. Leverage Personal Network Invite your friends to event on page Link to your page in your profile Tag page in your personal updates (using “@” sign)

25. Posting: How much? Facebook PageRank (amount your page appears in newsfeed) depends on: New content User engagement (content that is shared, liked, commented on)

26. Engagement is Key # of Likes less important than how much users are engaging with your posts The type of content matters Content in order of likelihood of user engagement (although some studies contradict): Photos, videos, links, text

27. Photos + Captions Work Well

28. Tools to Add Text & Captions Roflbot (free) PicFont (free) Over App ($1.99)

29. Some Ideas for Promoting Your Page Add “Like Us on Facebook” button to your website Add a link to your Facebook page in your email signature Be sure to include a link to your page in your email newsletter Mention it to customers! Promotion on Facebook page (i.e. “Like us to get 10% off, etc.)

30. Blogging Sites Blog sites: WordPress and Blogger are top two Micro-blogging: Mini-blogs, for short updates, not as robust (Tumblr)

31. Blogger Easy to set up Easy to use Can make it part of own domain name (i.e. http://blog.megankeane.com ) Not as robust features Always hosted by Google

32. WordPress Tons of customization options Can be used for website or just as blog platform May use own domain name and host blog Very complex, sometimes beyond what you need Hard to figure out some functions

33. Use Social Media with Blogs Widgets from Twitter and Facebook Easily copy & paste html code into blog or site

34. Share This Button

35. Buttons

36. Have blog comments post to Facebook Page

37. Questions? Megan Keane Email: mkeane@berzerkeley.com Call/text: 415-508-8560 @penguinasana