Presentation on theme: "The difference between a profile and business page How to create a MASSIVE lead generating business page The common mistakes to avoid How to attain page."— Presentation transcript:
The difference between a profile and business page How to create a MASSIVE lead generating business page The common mistakes to avoid How to attain page ownership & create links to your page How to optimize your page to Be Found by Google Learn what, when, and how to post effectively Techniques to EASILY Increase Your Google Ranking Important Tips for Social Media Success Plus so much more… You will Learn:
Why Social Marketing Over 800 million active users on Facebook Websites are being left behind You need to be seen as a leader Reach a market not available anywhere else Facebook helps your SEO ranking LinkedIn is great for B2B marketing 60% are willing to post about products/services in FB if they get a deal or discount
Getting Started Setting up your Facebook Profile Understanding Security and Settings Setting up your Facebook Business Page Managing your Business Page Using the Tools and Resources Creating Facebook Ads Setting up your LinkedIn account
Social Media MARKETING WHAT TO DO WHAT NOT TO DO WHO TO CONTACT WHAT TO SAY Now that we have covered How To, let’s discuss:
What To Do Be consistent, Post at least once per day on Facebook, 3-5 x per day on Twitter Be authentic, personal and likeable Remember that People do business with people NOT with businesses 80/20 Rule: 80% informative, educational, & entertaining 20% promotional
What To Do You want your fans to interact with you You want them to like, comment, and/or share your post, in that order of importance Not all posts are equal with fan response Images are get the highest response Links are second highest Then questions Last is just a general post
What NOT To Do The keyword in Social Media Marketing is SOCIAL So DON’T: Use the AMWAY pitch story technique Use social media as a broadcasting platform Remember Social Media Marketing is a two way conversation.
WHO TO CONTACT Determine whether you are a B2C, B2B or both Set a strategy 1 st. Don’t just start doing posting Plan your work & Work your Plan Set goals & stay on track Set up a great page 1 st with a landing page, an offer, and opt-in form. Add content so when they come it looks established
WHAT TO SAY This is where most businesses struggle. Content must be interesting and relevant. Here are 2 tips to help you: Use RSS feeds to give you ideas for content Know the keywords for your business and search Google for appropriate content
WHERE TO BE Do you use: Facebook, Twitter, LinkedIn, YouTube, Google + Google Places, Yelp, Foursquare, Yahoo Local, Bing, Merchant Circle, Angie’s List, Trip Advisor, Urban Spoon…………………?????????
WHERE TO BE YES Pick at least 3 sites to be on and be consistent with posting to them.
Be Found Post consistently so your page is an active resource for visitors. You want potential clients to see you every time they go to those sites. It is just like going to every networking event in town so you get known. Set aside at least 15 minute per day for your social media updating!! Reply daily to comments on Facebook Use social media tools to assist with posting
Social Tools Go2 One Click Posting – w/ Email Reply http://www.autopilotfms.com/go2social/ Hootsuite or PingFm ~Both will allow for posting to multiple sites Go2 Social Marketing Done For You Service