Picking The Right Networks and Tools for the Job.

Slides:

Advertisements

Similar presentations

Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.

Advertisements

Internet Boot Camp Session Two: Free Advertising Paige Miller, MultiPlanet Marketing.

Blogging for Business Lesley Morrissey. Lesleywriter Why blog? Share knowledge Educate others Develop your reputation as an expert Keep your website updated.

Options for communicating. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by.

Social media for business by Frank Flores Hash Cloud Studio A Creative Marketing Agency 200 Industrial Rd. Suite 155 San Carlos, CA (650)

Promoting Your Business Through Twitter ©2009, All rights reserved Fox Coaching Associates.

1 Working with Social Media in Research Settings Victoria Wade Careers Consultant.

Publishing and the Web. What do online customers want? The Google generation expect: To find everything quickly & efficiently Websites to be easy to use.

Maximise Your Online Presence SEO & Social Media Strategies For Local Business Owners.

6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A

Social Networking & Bar Association Communication -- What You Should Know About How to Use it to Your Advantage.

The difference between a profile and business page How to create a MASSIVE lead generating business page The common mistakes to avoid How to attain page.

WHAT IS SOCIAL MEDIA SAYING ABOUT YOU? MAKE IT WORK FOR YOUR CAREER SARA MEANEY PARTNER, VICE PRESIDENT COMET BRANDING – HANSON DODGE CREATIVE.

SEO & SMO Working Plan Copyright © Orion Computech | | - | Skype: - vishal.orion.

Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Content is King of the Online World ImpactOnlineMarketing.com.

Discussion from Last Week. Profiling the Blogosphere.

How to blog your career without breaking your budgets Bill Sodeman billso.com

Social Media: Communicating Your Message November 8, 2010 > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations.

Copyright 2006 – Amanda G. Watlington, Ph.D. All Rights Reserved Podcast & Audio Search Optimization Search Engine Strategies.

Putting Social Media to Work for You By Jay Jenkins With thanks to Connie Hancock and Jenny Nixon UNL Extension Educators.

Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.

Increasing Traffic to your website. Number one rule: Quality, Unique Content.

 SlideShare is the world's largest community for sharing presentations.  Besides presentations, SlideShare also supports documents, PDFs, videos & webinars.

TELLING YOUR STORY THROUGH SOCIAL MEDIA Karen Ackerman Director: mediastories.

8 TIPS FOR LAWYERS FOR CONTENT ON TWITTER Dar’shun Kendrick, Esq. SocialProf (404) Sponsored by: SocialProf *Contact us if.

Social Media Tips and Ideas The National Concierge Association

CHUCK YOUNG MANAGING DIRECTOR OFFICE OF PUBLIC AFFAIRS GOVERNMENT ACCOUNTABILITY OFFICE to AGA BOSTON CHAPTER PROFESSIONAL DEVELOPMENT CONFERENCE MARCH.

A Case Study in Success Online How to generate revenue through content marketing.

Creating an Online Professional Presence Using Social Media.

The market is more crowded than ever. Worse, people are more distracted than ever. To succeed, you need a platform. Source: Michael Hyatt.

Top Social Media Platforms for Professionals Presented by Jason A. Hicks.

Social Media By Marcy Lamberson. Teacher Student Internet Fan Marcy Lamberson.

Utilizing Social Media & Multimedia Communications.

Introduction to SEO August 2011 NowSourcing, Inc..

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 Social Media for Events ABPCO Annual Conference 2011 Kursha Woodgate Managing.

Social Media at LISC June LISC Social Media What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it?

Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Content & Blogging 101.

YouTube. Introduction YouTube is another great Social Media site that allows you to show your results to the world, share tips and ideas, and build relationships.

INTEGRATING SOCIAL MEDIA & WORDPRESS Akilah Thompkins- CTWordCamp 2014 © Copyright 2014 AKZMe Designs.

Social Media for Writers Presentation to Dorset Writers Network 10 th January 2015.

Search Engine Optimization (SEO) 101 Mike Volpe VP PRSA Travel and Tourism Annual Conference May 6, 2009.

Introduction to Interactive Media 13: Writing for Interactive Media.

Inbound Marketing: B2B Lead Generation Using Social Media, Blogs and SEO BMA Chicago – October 2009 Mike Volpe VP

Use of Electronic and Internet advertising options Standard 3.4.

Delivering Your Messages in Today’s Online Environment American Library Association, PR Forum Kevin T. Kirkpatrick Executive Vice President Sunday, July.

Web 2.0 By Martin King. Features of Web 2.0 Tags: These are one word descriptions of the entire content written by the owner. Extensions: It is software.

New Media in the New Economy Strategy: Inbound Marketing.

OCLC Online Computer Library Center 1 Social Media and Advocacy.

Blogging Webinar LEARN THE BENEFITS OF BLOGGING & HOW TO GET STARTED!

Welcome to the Social Media Boot Camp. Who is using social media?

Multi-Channel Marketing

REMCamp 2014 VIDEO OPTIMIZATION TEMPLATE A publication of 30 Join

Public Relations & Social Media

Dominique Renault. > Groups Groups - A group can be set up by any user and can be set to private. These are generally used by smaller groups of people.

How To Use Social Media to Launch Your Career. The most important social media outlet to be active on is LinkedIn. This site provides valuable tools that.

Tom Lump Lake County Fair Kara Moon Porter County Fair.

Social Media & Social Networking 101 Canadian Society of Safety Engineering (CSSE)

Social Media—how really important is it? Creating a step-by-step plan for your business success. Facebook, YouTube, Twitter and LinkedIn Presented by All.

A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.

13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.

Preparing Your Apps for Publication Test your app thoroughly on a variety of devices. The app might work perfectly using the emulator on your.

INTRODUCTION TO SOCIAL MEDIA. MARKETING TOOL Global Networking 24/7 Building a Following Giving to Others Building Quality Relationships Online Sales.

Public Relations & Social Media. Public Relations What is.

Social Media Dominique Renault.

EbIZ STARTUP SECRETS.

Remarkable Digital Work  Search Engine Optimisation  Search Engine Marketing  Social Media Optimisation  Social Media Marketing.

Use of Electronic and Internet advertising options

New Mexico Broadband Program Internet Tools for Small Business

Digital Marketing Starter Course

Social Media Interview

Presentation transcript:

Picking The Right Networks and Tools for the Job

Have you ever Googled yourself?

Search Engine Optimization Ad Words Links matter Multi-media matters How not to do SEO...

How do people find a business? WebPro News, 2008

The OLD Way Yellow pages Lawyer pages

What about blogs? Over 50 Million Blogs Less than 5,000 law blogs

Blogs Anatomy of a Blog Posts Comments The Blogosphere

Your Blog is Your Home Base BLOG Traditional Marketing PUBLICITY

Anatomy of a Blog Posts Comments Trackbacks Embeds Tags & Categories

Anatomy of a Blog Posts Comments Posts Tags Embeds Trackbacks Share

Posts 1. Length: 400 words. 2. Frequency: one a week min. 3. Ask questions of your imagined audience & encourage comments. 4. Style: Find your own but find one that fits the format. Use images. 5. Content: Something you can write about for the next year! 6. Lists!

Comments Are generally good! Reply positively to respondents. Assume positive intent. Two scenarios: negative critics & spammers. Comments as a indicator of your blog's health......but no comments does not equal no readers!

The Blogosphere – no blog is an island

The Blogosphere Find 10 people whose writing you respect.

The Blogosphere Find 10 people whose writing you respect. Say something intelligent on their blog when the opportunity arises. No spam!

The Blogosphere Find 10 people whose writing you respect. Say something intelligent on their blog when the opportunity arises. No spam! Keep track on the conversation using RSS or alerts.

Blogging Platforms

How can you use blogging?

60 million registered users “Facebook with a tie” One of several online networks 875k users in Australia

LinkedIn Virtual Rolodex Recommendations Introductions Intelligence

Virtual Rolodex

Recommendations

Looks good......but treat with care. Potential clients often want to talk to referees privately for $$$ contracts.

Introductions

One degree of separation is feasible but unlikely to work for contacts further away. Standard rules of networking apply – what can you do for your contact?

Import

Intelligence

How can you use social networks?

Presentations, Audio & Video Slideshare & Slidecasts Audio & Podcasts Video & YouTube

Slideshare

Podcasts

Slidecasts

Video

Multi-media Tips All: Keep it as short as possible! Slideshare: Slides should make sense by themselves. Audio: Get a good mike. Use compression on final files. Video: Harder to do well. Keep simple. Lighting & editing requires experts.

How can you use multimedia?

Analytics

Content is King Articles Alerts Podcasts Webinars Conference panels Power points Video Links or URL’s

Shrink the Link

Download free at tweetdeck.com

Create search columns

Search relevant topics

Monitor conversations

Share Later- hootsuite.com Schedule your tweets Get back to work