1. Multi-Channel Marketing

2. Your Website Should Be:
Custom only – no template sites
Standards-based CSS code
Compatible with today’s web technology
Fully owned with access to all files and content
Avoid free or proprietary platforms – don’t get boxed in!

3. Search Engine Optimization
Keyword research matters
Optimize each web page
Content “freshness” is a new ranking signal
Inbound links still important
Local search
Paid ads

4. Your Social Presence Facebook Twitter LinkedIn YouTube Google Plus
Blog

5. Online Marketing Article syndication Video marketing
Directory submissions
Press releases
Optimized landing pages
QR codes

6. Email Marketing E-newsletters Email campaigns Opt-in only
Multi-media links (podcast, video, social...)
Consistent sending schedule
Use a professional listserv service

7. Track & Measure Web analytics SEO ranking reports
Social measurement reports
campaign results
Google Alerts

8. Mobile Website Mobile “friendly” is not enough
Regular websites are difficult on mobile devices
50% of people in the U.S. today have smart phones
Mobile will be consumers’ “first screen” by 2013

9. How to Manage ALL Channels
Set up and configure channels to work with each other
Build a Content Pipeline to plan and schedule marketing activities
Send updates to channels with one action
Pre-schedule automatic marketing activities
Use Content Manager to make content updates