Inbound Marketing Convert Get Found Publish Promote Optimize Convert Test Target Nurture ProcessTools Get Found Content Mgmt Blogging Social Media SEO Analytics Convert Offers / CTAs Landing Pages Email Lead Intelligence Lead Mgmt Analytics
Search Engine Optimization 3,000 searches per second Publish more content Optimize your content Promote your content
Organic Search is Best Free More traffic Smarter people Longer lasting Organic Results 75% of clicks Pay Per Click – 25% of Clicks Source: Marketing Sherpa and Enquiro Research
Off-Page SEO Recommendations from friends 1. “I know HubSpot” 2. “HubSpot is a marketing expert” 3. You trust the person saying this Links are online recommendations 1.A link: www.HubSpot.comwww.HubSpot.com 2.Anchor text: Internet MarketingInternet Marketing 3.Link is from a trusted website
Links in News Releases 1. Use keywords as anchor text 2. Also have full URL link 3. Match keywords to SEO of target page 4. Link in first 100-200 words 5. Be wary of links to other websites 6. Remember the other 99% of your website besides your home page
Links from PR 28 Links from major media and top blogs are 100 times better than news release links.
Post News Release in Blog Format Post on your website – use blog RSS Feed Subscribe by Email Tags Automatic Archive Publish RSS Titles on Homepage, etc.
Wire Service Tips 1. Verify you can use anchor text links (different link text in each release) 2. Use lowest price / distribution (online distribution does not change) 3. Multimedia / SMNR limits your syndication, so use sparingly