1. Social Media Tips and Ideas The National Concierge Association
©2013 By Corey Gasman
Gasman Design

2. After Webinar The webinar will be recorded
Write questions during the webinar as you think of them or post comments.
You will be muted for today’s webinar until the end
Q&A or share your social media successes after
Resources will be posted on this NCA web page:
PDF files of Best Practices Guides

5. Social Media Ideas & Tips

6. #1 Tip - Engage Your Audience
When it comes to social media, you want to do two things: engage and get people involved.
Share content that resonates with your audience.
Reward your loyal followers/clients by letting them be the first to know about new services or events.
Be useful, give valuable input, answer questions.
Solve problems – be helpful to your clients.
Become the expert and share your knowledge.

7. #2 Tip - Be Social! Be Active & Participate
Find 15 minutes a day to post
Write comments or offer your advise
Contact others, especially on LinkedIn
Get noticed with creative posts, videos and images
Have fun with it and share your knowledge
Keep it interesting
Develop on going relationships with your customers

8. Lead Nurturing Show expertise Become an expert in your industry
Help Others
Post helpful articles on FB, LinkedIn, Twitter
Research and find content to share
Answers questions, respond to comments
Don’t promote yourself
Build relationships and trust
Lead nurturing is a marketing term for building relationships with potential clients even if they are not currently looking to buy a product or service.

9. Complete Profiles On LinkedIn, Facebook, Twitter
Who you are?
Where you are located?
What you do for a living?
Profile photo (use a photo of yourself)
Use Tags & Keywords
Contact info
Reviews/Recommendations
Share what makes you an expert
Link to your blog or business website

10. Make Connections Increase your network
Pyramid effect: one person knows
three people, who knows 10 people.
Find out where your people are!
Find key influencers in your industry
and connect with them.

11. Low Cost Marketing
ing with links to website or social media channels
Adding content to your website or blog
Enhance your reputation and services
Use social media for customer service
Add social media links to your signature
Add social media links to your website or blog

12. Keep a Social Media Calendar
Establish online goals
Develop a plan and have a tactic, give it thought and time
Brainstorm content ideas
Schedule social media posts
Create a calendar (Events & News)
When making a plan ask yourself:
“What is your audience looking for?”

13. Join LinkedIn Create a LinkedIn Profile and Company Page
LinkedIn is a great professional network
Connect with other professionals
Easy to use
Make more connections through people you
already know
Follow up with LinkedIn s

14. LinkedIn Company Page
Take Advantage of the New LinkedIn Profile Layout

15. Join Online Groups Join like minded groups within your industry
Find your intellectual equals
Connect with people within your groups
You can join up to 50 groups

16. Start a Group on LinkedIn
Create a bigger network
You have control over the group
Share your expertise (expert status)
Get know ASAP
Plan events
Gain prospects or contacts faster (gain business)
Add discussions, news, jobs , etc…
Send announcements
Build your Reputation
Associate your company

17. Start a Group Continued…
If you start a group: Think of topics, keywords, interests, group focus, name of group, what will the group discuss, who you will let into the group, etc…
What will your group discuss? Interesting topics, show knowledge, share ideas, keep discussion going, add polls, and surveys. Respond to postings and get the conversation started! Stay active!
Get People Signed Up! Advertise your new group on social networks you already belong to and/or in LinkedIn groups.

18. What not to do on LinkedIn
Posting to a group more than twice a week
Starting a discussion in same group
Promoting yourself (sales pitch)
Post to inappropriate areas
Post irrelevant information
Don’t spam the group
It’s not a one way communication channel!

19. Create a Blog A blog is a type of website
Post regular entries, commentary, events, graphics, videos, articles, photos, own content, business info, etc…
Provide news and interesting articles
Write your content to the target audience
Let users comment and respond to them
Add Subscribers with a RSS feed
RSS feeds benefit publishers by letting them syndicate
content automatically.

20. Create a Blog…Continued
Do: Ask for permission; add links back to their site. Comment on other blogs and add links back to your site. Spread the word through your social media channels and lists. Don’t post: personal stories, job issues, and politics.

21. Blog Options If your company website doesn’t have a blog:
Blogger – for small business and/or personal and easy to set up (Run by Google)
(create a blog. It’s free)
Wordpress – for professional blog sites

22. Finding Photos and Graphics
“A picture can say a thousand words, and great images help make the difference between an average looking page and a really engaging one.”
Search Google images
More expensive:

23. Twitter
Though technically a micro-blogging service, Twitter does play in the social networking space. Tweets are, essentially, the same as status updates or links on Facebook; they're just limited to 140 characters. You can follow anyone and anyone can follow you, and you don't have to do anything to make this happen (unlike Facebook, where making "friends" requires approval from both sides).

24. Twitter Do… Create a user-friendly Twitter ID (@yourname)
Your Twitter ID is part of your personal brand. Plain and simple. Your first choice for a Twitter ID should be your name. There is nothing stronger for creating your personal brand. If your name is taken find a way to keep it as close as possible.

25. Twitter Do… Search for people to follow
It’s completely normal in Twitter culture to “follow” people you’ve never met. In fact, it’s encouraged. Begin by looking for people with common interests, hobbies or professions. I also like to follow people who are experts in areas I know nothing about.

26. Twitter Do… Learn the lingo. You’ll want to join the crowd. Trust me.
As with any new network there is a learning curve. Twitter has a quirky lingo all its own. But don’t let that hold you back from interacting. If you don’t understand something, ask someone.

27. Twitter
A few of the essentials: DM = Direct = Use to reply and always include proceeding a Twitter ID in a reply RT = Retweet Tweet = Sending a message on Twitter # Using hashtags to categorize Tweets by keyword

28. Twitter
Hashtags, most frequently used on Twitter, serves as a link between conversations from different users of the network.
Start using the hashtags # at events or when you want to share a tweet
Tweet advice and knowledge, ask questions, give answers, engage your followers.

29. Facebook
Facebook is the world’s most popular social networking website. It makes it easy for you to connect and share with your friends online. Facebook has even helped the web become more open and social. Facebook says it now has 1.01 billion people using the site each month!!! 25% of users visit the site 6 times a day! Go where your customers are.

30. Facebook Status Ideas
1. Ask questions 2. Post games and trivia 3. Interact with fan engagement 4. Incorporate relevant photos (with text) 5. Relate to current events 6. Incorporate videos (embed from YouTube) 7. Post content for time-sensitive campaigns 8. Include links within posts 9. Include an explicit call to action 10. To learn more, add downloads or links

31. Facebook “Like Us” Ask customers to like your page on Facebook
Ask customers to share to your Facebook wall
Post more photos, embed videos, articles, etc…
Add call-to-action graphics
Involve your customers
Join or create Facebook groups
Have something of value, “like us” to get something. Give them something for liking your page…offers, tips, deals, contests, giveaways, etc…

32. Social Media Management Tools
Social Media Examiner: Your Guide to Social Media
Enhance your social media management with HootSuite, the leading social media dashboard.

33. Improves Search Engine Rankings
Search engine spiders will find articles and content
Link to company pages
Use your blog space and update regularly
Add Keywords & Geo Targeted (location)
Content is King! The more the better.
Google awards social media interaction
Google indexes videos

34. Benefits of Using Social Media
Creating connections, increase your network
Provide a service or answers to your clients
Build a online reputation
Gain peoples trust
Low cost marketing
Better SEO for blog or company website
Closes the gap between you and your customers
Keep in touch with your clients 

35. Social Media Checklist
Make sure all your social media profiles are completed
Post messages and articles that make you an expert
Post to all groups with a link to your website
Ask questions, answer questions and start generating leads
Address their comments and give feedback
Create a conversation!
Don’t talk about yourself
Give tips and advice (focus on what they want)
Give them simply answers

36. Now, please share your social media successes!
For the Concierge
Concierges can keep clients up-to-date with related news, events and services with social media.
If you begin to integrate your social media efforts with your services and concierge operations, you can find new and exciting ways to please your customers and leverage technology.
Suggestions via Facebook, Twitter, or even text can drive real value for you customers.
Now, please share your social media successes!

37. Thank you! ©2013 Gasman Design, Inc. www.gasmandesign.com