Shelby Cronk & Eden Youngberg Eden Youngberg Shelby Cronk
Major Years 2002 idealized 2003 launch 2004 address book uploads = major growth 2008 goes global 2013 = 225 million members, grows more than two members per second
Reid Hoffman & Allen Blue
2006 Launch of public profiles Professional profile Achieves profitability Recommendations and People You May Know
2008/2009/2010 London Spanish and French language versions Jeff Weiner becomes CEO and brings a clear vision HYPERGROWTH: 90 million members and 1,000 employees in 10 offices worldwide
Today Over 300 million members and growing Features include: Endorsements Share and update/post Accompany posts with multimedia Connections Groups
Demographics
LinkedIn for Nonprofits Build a company page Promote your cause Find board members Locate staff/volunteers
Tips for using LinkedIn for Nonprofits Follow people every week Join as many groups as possible Post relevant blogs, links or helpful information to your status and send them to the groups you’ve joined Act like a person; offer value
Tips when looking for donors Look at other nonprofit LinkedIn profiles with a similar cause and look at their contacts Participate in nonprofit group discussion where you would find donors (join their groups) Use search function and keyword tools to better target donors Build relationships via LinkedIn by telling your organizations stories
Tips for Using Groups Create your own group(s) Connect people to people Drive traffic Send weekly updates Create conversation/answer questions Update leads Create sub-groups
Tips on Publishing Spread your message Outline goals and mission Newsletter stories In-depth social media stories Share others’ content
Tips on Networking Main goal is to connect people Utilize your existing network Suggest connections
Why LinkedIn? 82% of LinkedIn Members want to volunteer their time and skills Allows for endorsements of nonprofits Partners with Catchafire, Npower, Taproot, VolunteerMatch, Do-It and Volunteer Island Volunteer.linkedin.com