2. A View on LinkedInLinkedIn BY SAMANTHA F. GUERRA ARIZONA STATE UNIVERSITY FALL 2014

3. Outline  Mission Statement  What is LinkedIn  LinkedIn Corporation  How to Create a profile  Connections  Groups  Who can use LinkedIn  LinkedIn in Numbers 2

4. LinkedIn Mission Statement ‘’Our mission is to train business people all over the world to understand and to utilize the true potential of LinkedIn and to help those business people to grow their businesses, their jobs and to become better.’’ http://thelinkedinacademy.com/home/mission-statement-and-values/ 3

5. Job Search Professional Networking Business Connection Keep in touch with past colleagues LinkedIn 4

6. LinkedIn Corporation Founded San Monica, California (2003) Headquarters Mountain View, California Area Served Worldwide Key people Reid Hoffman (Chairman) Jeff Weiner (CEO) Net Income $26million (2013) Users 300 million Launched May 5, 2003 Active site 5

7. LinkedIn Profiles Register and create a profile (Basic Information) Uploading a Resume helps find a job the best suits you List formers jobs or education (high school and further education) Degrees earned, years attended Fill out a job summary for professional skills that you may want to put on your profile 6

8. LinkedIn Contacts Start finding co-workers, past colleagues, group, associations and classmates. Using your email to link contacts and you invite these people to join your network People that are on you network are call your “Connections” One your connect with someone they have access to all your connections. (vise versa) Companies may pursue you to leave your job to jump ship to there company “Connections” helping each other find jobs You can post jobs that are available at your company 7

9. LinkedIn Groups You can create and join groups that you want to established. Example: Alumni Groups, industry conference and business orientated groups You can accept or rejects all applications if you create the group Meeting new people in your industry 8

10. LinkedIn is for Active seekers that are looking for a job Connecting with co-workers, friends, and colleagues to stay in touch use each other for personal references Companies to post job listing (which they have to pay for) You can post job listing for your company (free services for you) Full time recruiters and headhunters Entrepreneurs can seek out potential business partners, vendors and clients 9

11. LinkedIn in Numbers 10 CountryUsersMore Active United States93 million29.9% India 24 million2.02% Brazil16 million7.69% United Kingdom14 million22.41% Canada9 million25.82% France7 million9.91% Spain6 million11.54% Italy6 million9.88% Mexico6 million4.72% Australia6 million23.88%

12. LinkedIn in Numbers 11

13. How is LinkedIn Different?  Professional polish on social networking  You should have confidents that all your “Connections” positive recommendation for future jobs or even a personal references.  LinkedIn is different than other Social Media because they focus on your achievements and finding a great employer that fits you. 12

14. Does it really work?  It’s much easier getting a job with someone that you know than a complete stranger  Allows you to job search in connections, you can get an introduction through a mutual friend 13

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16. References  http://www.dmxzone.com/go/16767/finding-connections-on- linkedin/ http://www.dmxzone.com/go/16767/finding-connections-on- linkedin/  http://computer.howstuffworks.com/internet/social- networking/networks/linkedin3.htm http://computer.howstuffworks.com/internet/social- networking/networks/linkedin3.htm  http://growprogram.com/use-linkedin-insurance-agency/ http://growprogram.com/use-linkedin-insurance-agency/  http://www.jasonyormark.com/2009/08/19/how-to-use-linkedin- groups-to-drive-website-traffic/ http://www.jasonyormark.com/2009/08/19/how-to-use-linkedin- groups-to-drive-website-traffic/ http://en.wikipedia.org/wiki/LinkedIn http://marketeeringgroup.com/electra_portfolio/seattle-social-media/ 15

17. Thank You For more information please contact me at samantha.guerra@asu.edu References www.LinkedIn.com 16