1. Social Networking for Job Seekers
Candace Moody, WorkSource
Jacksonville

2. Goals What’s in it for job seekers
What’s in it for your workforce board
Where do you start?
How to do social media well and keep it up
Top social media resources for job seekers

3. What’s in it for job seekers?
Social media resources are new communication tools and are now mainstream.
Jobseekers who aren’t active on social networks are missing out on valuable resources and connections.
Allows job seekers to broaden their pool of contacts with people they may or may not know.
Status updates offer a forum to update contacts about a job search and skill set.

4. What’s in it for job seekers?
Company searches allow job seekers to seek out and connect with organizations that interest them.
Job postings are listed frequently by employers and employees.
Network and connect with those who share interests and work in a field.
Allows job seekers to brand themselves as experts.

5. What’s in it for you?
25 percent of search results for the world’s top 20 brands are links to user-generated content (Marketing Vox and Nielson BuzzMetrics SES Magazine, June 8)
You must have a presence where your customers are
Social media is not just about publishing content. It’s about listening to your customers and creating relationships

6. What’s in it for your workforce board?
Workforce boards can:
Excerpt their web pages and bring out content that’s important or new
Increase awareness of services:
Announce events, speakers and preview content
Link to resources and articles of interest
Monitor what’s being said about the organization
Get feedback, testimonials and highlight issues that customers are asking about
Increase website hits by linking back to site
Identify influencers in the workforce industry for research on hot workforce topics
Increase customer loyalty

7. Where do you start? Determine your goals and create a plan
Create a social media policy that outlines guidelines for staff to help protect and strengthen the organization’s brand
Guidelines designed to represent your organization in a positive manner
Includes reminder that all staff members are representing their organization online, even in personal accounts
Explain that all staff members are personally responsible for the content they publish online
Ask employees to respect confidential information and to follow laws such as copyright and plagiarism

8. Where do you start? Jump in and start exploring social media sites:
Facebook
Linked In
Company Blog
Twitter
YouTube
Set up monitoring of what’s being said online about your organization

9. Monitoring Google Alerts: E-mail updates on a topic of your choice
Twitter
twitteralerts.net
tweetlarm.com
TweetBeep.com
Twilert.com

10. How to do social media well and keep it up
Make it a part of one staff member’s daily routine
Once all social media outlets are set up, allow about 30 minutes a day
As easy as checking s and voic s
Responding quickly is important

11. Top Social Media Resources for Job Seekers
Facebook
LinkedIn
Twitter

12. What is Facebook?
The largest social networking site in the world with more than 800 million members
If Facebook was a country, it would be the world’s 4th largest - between the U.S. and Indonesia
Widely regarded as a personal social networking site
2011: 500 million members

13. Why Use Facebook? The most popular social media site
Vast networking opportunities in a more casual online atmosphere
Members connect with family, friends and business associates
Association and career groups
Company profiles, i.e. Wyndham Careers

16. WorkSource

17. WCF Hot Jobs

18. WCF HR Network

20. What is LinkedIn?
LinkedIn connects the world’s professionals to make them more productive and successful
More than 187 million members in more than 200 countries
Executives from all Fortune 500 companies are LinkedIn members
Employers gravitate toward it when recruiting
2011:65 million

21. Why Use LinkedIn? Stay informed about your contacts and industry
Control your professional identity online
Post your resume
Research companies within your industry
Recruiters are using LinkedIn
Find the people and knowledge to achieve your goals

22. Why Use LinkedIn? Obtain recommendations from past colleagues
Participate in Answers
Search for people, companies, etc.
Search for jobs
Join groups
LinkedIn now gives you the ability to link to a blog post on your profile. Every time you post to your blog it updates your profile.
Update status – start discussions

23. WorkSource Professional Network

24. Why Use Twitter?
Unlike LinkedIn and Facebook, where requesting connections with someone you don’t know is discouraged, on Twitter it is acceptable. 
Networking
Job Postings
Company information
Personal branding

25. Why Use Twitter? Industry knowledge New ideas
The “retweet” allows your message to spread organically
Access to thousands of job resources and experts for research

26. @WCFHotJobs

27. @WorkSource_Jax
WCFHotJobs provides career search tips and job listings

28. Questions and Answers
More info:
@candacemoody