Follow us on: HR Liaison Network #HRChat: Engaging with Social Media Diane C. McDonald Executive Director of Marketing Marketing & Communications

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Unit 2, Lesson 5 Social Media Marketing for Events
Presentation transcript:

Follow us on: HR Liaison Network #HRChat: Engaging with Social Media Diane C. McDonald Executive Director of Marketing Marketing & Communications /07/2013

Human Resources | Page 2 HR Liaison Network – 2013 Marketing Marketing Strategy Creative Web Social Media Visual Media TAMUtimes

Human Resources | Page 3 HR Liaison Network – 2013

Human Resources | Page 4 HR Liaison Network – 2013 Build & Maintain Community Provide Customer Service Educate Promote Diversity #HRChat

Human Resources | Page 5 HR Liaison Network – 2013 Build & Maintain Community Reach more people via social vs. traditional media. The Eagle – 22,000 Subscribers Twitter – Nearly 100,000 Followers Facebook – 430,000+ Fans

Human Resources | Page 6 HR Liaison Network – 2013 Build & Maintain Community

Human Resources | Page 7 HR Liaison Network – 2013 Build & Maintain Community

Human Resources | Page 8 HR Liaison Network – 2013 Build & Maintain Community

Human Resources | Page 9 HR Liaison Network –

Human Resources | Page 10 HR Liaison Network – 2013 Provide Customer Service

Human Resources | Page 11 HR Liaison Network – 2013 Educate

Human Resources | Page 12 HR Liaison Network – 2013 Educate/Quickly Disseminate Important Information

Human Resources | Page 13 HR Liaison Network – 2013 Educate/Professional Development #HigherEd #HigherEdJobs #HR #HRChat #SHRM #Diversity

Human Resources | Page 14 HR Liaison Network – 2013 Diversity of opinions/views is allowed. Protected by First Amendment. Can remove posts if violation of… Aggie Code of Honor University Policies Terms of Each Platform Promote Diversity - Thoughts

Human Resources | Page 15 HR Liaison Network – 2013 Promote Diversity - Events

Human Resources | Page 16 HR Liaison Network – 2013 Promote Diversity – Profiles in Student Leadership

Human Resources | Page 17 HR Liaison Network – 2013 Promote Diversity – Profiles in Student Leadership

Human Resources | Page 18 HR Liaison Network – 2013 Promote Diversity – Profiles in Student Leadership

Human Resources | Page 19 HR Liaison Network – 2013 Cold Metrics Likes Shares/Retweets # Views Warm Metrics Quality of Comments Texas A&M can take a naive kid from a poor family in a small town and make them ready to be a millionaire in Houston or Dallas or even NYC. It's not only what you know, but who you know. Great place to start networking. Wouldn't trade my time there for anything! Measuring Results

Human Resources | Page 20 HR Liaison Network – 2013 Management Tools

Human Resources | Page 21 HR Liaison Network – directory.html directory.html Social Media Directory

Human Resources | Page 22 HR Liaison Network – 2013 It’s about engagement. It takes commitment. Better to do one platform right than several wrong. Final Thoughts

Human Resources | Page 23 HR Liaison Network – 2013 Thank You Diane C. McDonald Executive Director of Marketing & Social Media Twitter dianecmcdonald.com

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