1. adotomi.com | Copyright Adotomi 2013 Scaling Up While Maintaining Quality: Life After the Like Nadav Weinberg | Director of Business Development

2. Adotomi © 2013 | 2 About Adotomi AmsterdamLondonSao PauloSan FranciscoTel Aviv Global Presence Industry Leading Clients

3. Adotomi © 2013 | 3 Digital Ad Evolution Search Engines CPC Display CPM Social CPA

4. Adotomi © 2013 | 4 Agenda How do I increase my Facebook reach? – Balancing quality – EdgeRank explained – Paid, Earned and Owned in the Facebook Ecosystem Life after the Like: How can I drive deeper fan engagement? – Measuring success – When to post – Tools of engagement – Build relationships – Be responsive

5. Adotomi © 2013 | 5 How Do I Increase My Facebook Reach ?

6. Adotomi © 2013 | 6 Is Bigger Better? 1 Billion+ Facebook MAU Your Fans

7. Adotomi © 2013 | 7 Balancing Scale and Quality 1 Billion+ Facebook MAU Your Fans ROI

8. Adotomi © 2013 | 8 What is a Quality Fan? 1 Billion+ Facebook MAU Your Fans Active Engaged Influencers Relevant Caring Active Engaged Influencers Relevant Caring

9. Adotomi © 2013 | 9 EdgeRank

10. Adotomi © 2013 | 10 Organic Growth via Owned Media Owned Assets Pages Posts Apps Events

11. Adotomi © 2013 | 11 Viral Growth – Word of Mouth Earned Actions Like/fan Share Post Check-in Comment

12. Adotomi © 2013 | 12 Paid Growth Paid Ads Web Ads Social Ads Sponsored Stories

13. Adotomi © 2013 | 13 Facebook Targeting Interests Age Gender Location Education Connections Precise Online Interaction

14. Adotomi © 2013 | 14 Paid Sponsored Stories - Amplification Owned Earned

15. Adotomi © 2013 | 15 KPIs – Define Your Goals

16. Adotomi © 2013 | 16 Merging the Data Streams Proprietary Data CRM Web Analytics Search/Display/Affiliate Proprietary Data CRM Web Analytics Search/Display/Affiliate

17. Adotomi © 2013 | 17 Who are Engaged Users? 66% of Facebook users who have liked a brand have 100+ friends 84% of Facebook users have liked a brand are active on Facebook daily 59% of Facebook users who have liked a brand have mentioned a brand in status update 57% of Facebook users who have liked a brand have shared a brand link/video

18. Adotomi © 2013 | 18 Social Case Study: Wal-Mart 2012 Black Friday Strategy: – Social Ad Spend: $50 Million – Time period: 72 hours Results: – 164,000 New Fans – 1+ Million Social Interactions on Facebook (likes, comments, etc.) – 100,000+ Negative Comments (newsfeed spamming, etc.)

19. Adotomi © 2013 | 19 Engage Your Fans “Your brand isn’t what you say it is, it’s what Google, Facebook, Twitter, etc. say it is.” - Chris Anderson

20. Adotomi © 2013 | 20 Life After the Like

21. Adotomi © 2013 | 21 When to Post

22. Adotomi © 2013 | 22 Localize for Results Unique campaigns per region and time zone Understand cultural differences

23. Adotomi © 2013 | 23 Don’t Overwhelm Your Fans Fresh Content is great but too much is spam 1-2 Posts Per day 3+ Posts Per Day 25% Interaction Rate Increase

24. Adotomi © 2013 | 24 Tools of Engagement Picture Text Update 45% Interaction Rate Increase

25. Adotomi © 2013 | 25 Tools of Engagement 4-6x higher engagement for “Caption this” and/or “Fill in the blank” 50% higher engagement for calls to action – Like, Share, Comment

26. Adotomi © 2013 | 26 Build a Relationship Outside of Facebook Engagements inside Facebook can lead to relationships outside of Facebook Paid Owned Earned World Outside Facebook Website Email Word of Mouth In store Your Fans

27. Adotomi © 2013 | 27 Case Study: Soda Stream

28. Adotomi © 2013 | 28 Are you responsive 95% of Facebook wall posts are not answered by brands

29. adotomi.com | Copyright Adotomi 2013 Thank You! Nadav.W@adotomi.com | www.adotomi.com