1. ADVERTISING WITH SOCIAL MEDIA Therese Kuster TargetClick Powered by Mudd Advertising

2. My Background -Businesses Using Profiles -Great audience -Social Media Examiner -Engagement with other profiles -Social media for SEO -Multiple, diverse clients -Paid social media -Explore beyond Facebook/Twitter - Automotive space: specific audience - Internal Marketing - Google+

3. Points to Cover 1. Set Accurate Expectations 2. Select your channels 3. Measure, Measure, Measure

4. 1. Set Accurate Expectations Can I sell a car on Facebook? NO! What can you do with social media? Increase Awareness Increase Engagement Grow online audience Direct elsewhere

5. 2. Select your Channels You do not need to be on every social platform to be successful. Be all in, or all out.

6. 2. Select your channels - Facebook - Standard text, image or video post. - Not shown to all fans.

7. 2. Select your channels - Facebook -Promoted Posts -Help Reach more people -Cost based on fanbase

8. 2. Select your channels - Facebook - CPC Model - Facebook Retargeting - Sponsored Stories

9. 2. Select your channels - Twitter Regular Tweet Promoted Tweet

10. 2. Select your channels - other

11. 3. Measure, Measure, Measure Remember the goals/expectations you set at the beginning

12. 3. Measure, Measure, Measure Remember the goals/expectations you set at the beginning

13. Review 1. Set Accurate Expectations 2. Select your channels 3. Measure, Measure, Measure

14. THANK YOU Therese Kuster TargetClick Powered by Mudd Advertising therese.kuster@mudd.com