1. USING FACEBOOK FOR VIRAL MARKETING AND AUDIENCE ENGAGEMENT Presented by Linh Ho, Principal at Ideation Agency linh@ideationagency.com Office: 323-206-6491 www.ideationagency.com

2. THE AVERAGE FACEBOOK USER CLICKS THE LIKE BUTTON 9 TIMES, WRITES 25 COMMENTS, BECOMES A FAN OF 2 PAGES, IS A MEMBER OF 12 GROUPS AND SPENDS 55 MINUTES ON FACEBOOK DAILY.

3. TRADITIONAL ADVERTISING PASS ALONG VALUE = 2:1 VS. SOCIAL MEDIA PASS ALONG VALUE = INFINITE * Higher Return on Investment VS.

4. When it comes to social media it’s all about Return on Engagement

5. What Facebook Posts Can Feel Like

6. Too Few Updates = Messages won’t connect Subscribers are disengaged Too Many Updates = Can you say “hide”? Updates that read like spam = Can you say “unlike”?

7. POST EFFECTIVENESS BY TYPE www.ideationagency.com

8. IMAGE POSTS RECEIVED 22% MORE ENGAGEMENT THAN VIDEO POSTS

9. IMAGE POSTS RECEIVED 54% MORE ENGAGEMENT THAN TEXT POSTS

10. BUT, VIDEO RECEIVES 27% MORE ENGAGEMENT THAN TEXT POSTS

11. Recap of Post Effectiveness

14. Frequency How much is too much? Once a day but No more than 2x a day

15. COMPARING SOCIAL NETWORKS www.ideationagency.com

21. 11 POWERFUL TOOLS FOR MARKETERS www.ideationagency.com

22. Publicize Events

23. Build Brand Loyalty

24. Increase Sales

25. Connect with other Social Media ____________________________

26. Hold Contests

27. Gain Insight on your Brand

28. Capture Subscriber Information

29. Publish Content

30. Engage with Games

31. Crowdsourcing

32. Drive Traffic to Business Locations

33. Q & A IDEATIONAGENCY.COM